How to Write the Perfect Headline for Your Ads

Your name doesn’t have to be Don Draper to craft the perfect copy for your advertisements. This is especially true in eCommerce marketing. Think of advertising on the web as part art and part science. For the purposes of this post, we’ll focus on the science as the art will fall into place.  

The average user is shown over 1,700 banner ads per month! Further, domestic digital advertising revenue grew to almost $60 billion in 2016. With so much noise, writing compelling copy and more specifically, headlines on your display ads is critical in grabbing a potential customer’s attention.
 how to write amazing advertising headlines

A headline is an important component for any online advertisement as it will serve as an introduction to your product and should be used as a short value proposition to a potential buyer.

Here’s a brief guide on how to write the perfect headline for your ads.

Why You Need A Good Headline

Naturally, our eyes turn directly towards a headline before anything else when an ad pops up or we glimpse at it. People want to know what the ad is about straight away, and that is why your headline is so important. Without a great headline, your marketing really doesn’t stand a chance.

Your headline is important because:

  • It’s in the subject lines of our emails and banners on your homepage
  • In click-to-skip ads on YouTube
  • In organic and paid search results
  • On billboards and in print ads

The Benefits of Having a Great Headline for your Ad

Though trying to work how the best way to capture your product or service in a couple of words is a bit of a headache, there are many benefits for your business or eCommerce store when you have an excellent headline.

These benefits include:

  • Allows you to say what you need simply and directly
  • Allows you to highlight the main benefit for consumers
  • Announce exciting news
  • Offer useful information
  • Be honest and enthusiastic, allowing your personality to shine through

Of course, all these benefits of using a great headline then convert into sales and long-time customers.

How to Write Attention Grabbing Headlines

Now that you know how a headline can benefit you and why it’s important that you pay attention to creating it, here are some helpful tips you can use to create the headline you want.

Catchy Advertising Headlines Examples

Here are some examples of a catchy headline to get you started:

  1. ‘Order now, and Discover the Secrets to Success!’
  2. ‘The Time to Buy is Right Now.’
  3. ‘Facts You Should Know About Weight Loss.’
  4. ‘At Last, an Easy Way to Make Money Online!’
  5. ‘Learn the Truth of How to Live a Better Lifestyle’
  6. ‘Here, You Will Find What You Have Been Looking For.’
  7. ‘Looking For a Bargain? Look No Further!’
  8. ‘Do You Want to Buy a Bargain?’
  9. ‘This is Your Chance to Change Your Life!’
  10. ‘This is a One Time Sale – Act Now!’

Define Your Audience

Defining the demographics of the audience you’re advertising to is incredibly important.  Phrasing your headline to speak directly to this audience will allow you to tap into the market and get more eyeballs on your online advertisements.  

Not sure who your target audience is? Here are some tips to identify them:

  • Look at your customer base
  • Check out your competition
  • Analyze your product/service
  • Narrow down demographics (e.g. age, gender)
  • Consider psychographics (e.g. interests, values)

Useful Link: eCommerce Facebook Advertising: Why Your Brand Should Start Today!

Use Simple Yet Powerful Language

Believe it or not, the language you use in your headline will play a large role regarding whether or not a person actually clicks on your ad. If you are going to use bland, uninspiring words, or even language that is hard to understand such as ‘big words,’ then you have the potential to turn your readers off.

Instead, the key to a successful headline for an ad is to use simple yet powerful language, such as turning your heading into a call-to-action by using the words ‘try’ or ‘click.’ Another way to make it powerful yet simple is to be informative by using the words ‘how to.’

Benefits of Amazing Ad Headlines

One of the most important functions of an ad headline is to showcase the benefits of your product. For example, if you’re selling suncare products a perfect headline could be, “No frills sunscreen for kids.” From such a simple statement comes an understanding about what you sell, who it’s designed for, that it’s made simply, and it is cost effective.

ad headline example

You need to be able to convince them why this product will help them, how it will benefit them, and why they will never look back after purchasing it.

Create a Sense of Urgency

Creating a sense of urgency can be a great way to get people to click on your ad. If you choose to go this way with your heading, the key is to make them feel the fear of missing out. You can achieve this by creating a special offer that expires in a certain amount of time. Language that you can use is ‘Final Hour. Hurry!’

Useful Link: eCommerce Influencer Marketing – Will It Help Your Business?
Useful Link: How to Boost Average Order Value for your eCommerce Store

Short & Sweet

There is a finite space in online advertising and it is often very small.  Making your value proposition 5 words or less is a great goal to set! To nail this, use specific keywords.

Useful Link: How Leveraging Product Reviews Can Increase Sales

Formatting is Key

It goes without saying that spelling and grammar need to always be spot on. With that said, play with line breaks and punctuation to further dial in your point and grab browser’s focus to ensure that your ad is being directed towards the right audience. As an ad is short, you don’t want to waste that time on an audience that doesn’t care for your products or services.   

Solve a Problem

Posing a question is a great way to advertise in your headlines. By example, if you are selling Men’s swimsuits, a great headline could be “Hey! Need a new Swimsuit?” From there, you can let a simple “Shop Now” call-to-action do the rest.

Useful Link: eCommerce Facebook Advertising: Why Your Brand Should Start Today!
Useful Link: 5 Reasons Your eCommerce Store Needs a Shoppable Instagram Feed

What’s Next?

Following this guide to writing the perfect headline for your ads will put you one step ahead of the competition and ensure your ads are optimized for online success.

Another great way to get the most out of advertising is to use Pollen. If you’re running a Shopify store, check out Pollen on the Shopify App Store.

Pollen enables you to acquire customers on Facebook and across the web simply and cost effectively. Through powerful automation, Pollen offers an easy-to-use marketing platform that’s sole expertise is in driving sales. It takes as little as 2 minutes to set up a campaign. Pollen takes care of the rest. It’s as simple as that! Time is money, so start your free 7 day trial today!

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Any other tips? Feel free to comment below.


One Response to “How to Write the Perfect Headline for Your Ads”

February 10, 2018 at 11:34 pm, furtdsolinopv said:

Have you ever thought about adding a little bit more than just your articles? I mean, what you say is fundamental and everything. However imagine if you added some great graphics or video clips to give your posts more, “pop”! Your content is excellent but with images and videos, this site could certainly be one of the best in its field. Fantastic blog!