Why Your Company Should Be Investing In Video Advertising

Product videos and video ads are taking over the online marketing and advertising game.  You know the ones we’re talking about: ads on YouTube or Hulu that appear prior to your content loading or a more simple product video imbedded on a brand’s website.   

As of 2016, video ads made up 35% of total online ad spending.  To put that into perspective, 2016 saw over $5.4 billion in video ad spending.  Why are brands investing so much into video ads?  Well, they deliver results, especially on mobile devices!

Here are a few reasons why your company should be investing in video advertising. 

1.  Conversions 

If you’re a SMB online retailer we understand the need to convert customers.  Video ads can come in many different shapes and sizes.  It might come as a surprise, but a simple product video imbedded on your website can increase conversion rates by as much as 80%.  In 2017, online shopping is still far from tactile; however, adding a product video can give the customer a much more accurate sense of what your products are all about! 

2.  ROI

With 73% of businesses reporting positive ROI on their video advertising campaigns, it’s a no-brainer to jump into this world head first!

3.  SEO

The longer users stay on your page the higher search engines will rank your page.  What better way to get users to stick around than product videos.  In fact, you are 53% more likely to show up on Google if you have a video imbedded on your page! 

4.  Mobile 

We’re guessing that a lot of the videos you watch online are streamed on your mobile device.  YouTube reports that mobile video consumption rises by 100% every year.  With such steep growth, it’s easy to see why preroll ads cast such a wide net.

5.  Higher Viewability 


Similar to #4, video ads have much higher viewability.  The click-through-rate (CTR), on average, is 1.84% making video CTR the highest delivering of all digital ad mediums.  One of the main reasons for this is many videos are not skippable.  In fact, 92% of video ads 15 seconds or under are not skippable.


So, why should your company invest in video advertising?  Simple, whether you’re serving on your own site, on YouTube, or on any preroll video online, you can expect a lift in conversions, SEO, ROI, and CTR.  What’s not to love?

Any questions or comments?  Feel free to reply below or shoot us an email at support@gopollen.com and we’ll help you get started running video ads today!