What’s New with Pollen: Making Advertising Even Easier

pollen easier facebook advertising

Improve your Advertising Performance

It’s been incredible and ever so humbling to see so many new and growing business drive sales with Pollen this year. We’re always striving to improve and we’re excited to announce our new features that are designed to help your Shopify store make more money. From easier campaign creation, suggested budgets and reporting updates, Pollen for Shopify is making advertising easy and simple.

Here’s a quick rundown of some of our new features:

Easier Campaign Creation

Creating new ad campaigns has never been easier. With support for multiple image uploads, live chat support and suggested budgets, creating ads will be even easier than before.

pollen shopify facebook ad campaign creation

Suggested Campaign Budgets

Not sure how much to spend on your ad campaigns? This is a question we get asked constantly and we’re tired of seeing people lose valuable time over it.

So let Pollen handle budgeting for you. Based on the data that Pollen’s machine learning technology has learned about your Shopify store, it will suggest a budget that provides the best bang for your buck.

pollen suggested facebook advertising budget

Reporting Dashboard Updates

Want more info about how your ad campaigns are performing? We’ve added in new metrics to show you how your ad campaigns are performing. The metrics we added are:

  • Click Through Rate (CTR)
  • Cost per Click (CPC)
  • Cost per Impression (CPM)

If you have any questions about your ad performance, reach out to us at support@gopollen.com.