Re-targeting with Google AdWords

Acquiring new clients is the hardest thing for any retail store, regardless of size.

Poln helps you with the hard part of driving qualified new users to your online store. With Poln, you can leverage a number of partner technologies to ensure that your visitors become customers and then loyal users.

Leveraging the new users you acquire from Poln, you can leverage Google Remarketing to convert those users to customers. 

Step 1: Login in to your Google AdWords account by visiting https://adwords.google.com

Step 2: Once you’re logged in, click on the ‘Campaigns tab from the top menu. 

Step 3: Click on the Shared library option in the bottom left of your screen.

Step 4: Under the ‘Audiences’ option, click on View

Step 5: On the top-right screen, Google will alert you that your Remarketing tag has not been set up. Click on ‘Tag details,’ then click on the ‘Setup’ option and email the AdWords tag to your web team. If you’re comfortable making changes on your own store, simply expand the ‘View AdWords tag for websites’ option and copy/paste the code onto your website. 

Step 6: Next, click on the “+ REMARKETING LIST” drop-down menu and click on ‘Customer emails.’

Step 7: On the next page, name your customer list, upload your customer emails and provide a link to your privacy policy. Click ‘Upload and save list’ once done. Google takes some time to process your list, but it all occurs in the background. 

Once you’re done, it’s time to create your first remarketing campaign and leverage all new visitors. Go to the ‘Campaigns’ option towards the top of your page and click on “+ CAMPAIGN” and select ‘Display Network Only.’

On the next screen, define your Campaign name, such as retargeting, change the Marketing objective to ‘Buy on your website,’ select your demographics and set your daily budget. Ideally, your remarketing budget should be anywhere between 10% to 30% of your Poln budget. Click on ‘Save and continue.’

10. The next page will ask you to setup your AdGroup name and maximum bid per click. Since we are only retargeting customers that have already been to your website, make sure that your CPC is 10% to 30% of your Poln CPC. Change the targeting method to ‘Interests and remarketing’ and from the dropdown menu change the parameter to Remarketing lists. Add the ‘All visitors’ option and click on the blue double arrow. Scroll below and click on ‘Save and continue.’

11. On the next page, Google will ask you to create ads, however, go ahead and skip this process by scrolling below and clicking on ‘Skip ad creation.’

12.Once you’ve completed your campaign setup, click on “+ Ad” and select image ads. On the next page, click on ‘Upload ads’ and simply upload the ads you created for Poln within this interface. Set your display URL and product URL and click on ‘Save.’

You’ve now activated remarketing to cost-effectively leverage your traffic! If you have any questions on how to optimize your Google campaign, Poln will be happy to look at it for you.