7 Ways to Promote Your Facebook Business Page
Promoting your Facebook Page for Free
We all know what Facebook is and how it has become a powerhouse of our modern age. With 1.83 billion monthly active users and 1.23 billion daily users, it’s only going to keep growing. Finding ways to promote your Facebook business page for free is critical to the development not only your social presence online, but the growth of your business and its possible future.
While you can certainly spend a truckload of money through advertising on the social media giant, there are tons of ways that you can promote your page without breaking the bank.
Here are 7 ways to promote your Facebook business page for free:
Utilize the Power of Facebook Itself
As we said above, Facebook is a powerhouse and you would be mad not to promote your business page through Facebook. There are plenty of ways to promote your Facebook page for free on the social media giant, and we are going to tell you how.
Facebook Fan Page
Promoting your business comes down to great communication skills and collaboration, and Facebook is no different. Compile a list of all the business pages, fan pages, and more that you feel will co-align with yours. Tag them in a few posts, engage them in conversation. Before you know it, you will have built up a solid relationship and they will share your business page to their own fan page.
While most of the time Facebook Ads will cost you to use them, there are promotions and certain times throughout the year where Facebook offers you the chance to promote your business page for free. Though they are rare and sometimes even scarce, these opportunities are too good to pass up on, so make sure you keep an eye out!
Custom Facebook Page URL
After you’ve acquired 25 likes on your Facebook business page, they will allow you to change your URL. Keep it simple, like a website, so customers and viewers can easily remember how to get to your page if they aren’t coming from Facebook already.
Promoting Through Other Social Media
Facebook isn’t the only place to promote your business page. Social media is a force so strong in the modern age that almost everyone uses it on a day to day basis. Sites like Twitter, Instagram, Google +, Pinterest, LinkedIn, and more are just as powerful as Facebook and will help you promote your Facebook business page if you utilize social media marketing.
Social Media Marketing
Social media marketing can benefit you and your Facebook business page in a number of ways. These include:
- Increasing traffic to your Facebook business page
- Raising brand awareness across several platforms
- Creating a positive brand association
- Improving communication and reaching a larger audience
- Building conversions
Start with a plan and build yourself from there. Utilize the power of other social media outlets to build your Facebook business page, as well as your business as a whole.
Create an Email Signature
You’ve probably already heard us preach the importance of email campaigns, but in case you missed it, one of the easiest and most effective ways to retain customers is by keeping the conversation going with them via email. In fact, every $1 spent on email marketing generates a $38 return. How does this translate to Facebook likes? Include links at the bottom of every email chain and blast, not just to your Facebook page, but other social accounts as well. If you’re looking to acquire more customer email addresses, check out this article.
Create a Blog
The best way to promote your Facebook business page is to create a blog or a website. What is a blog exactly?
A blog is a website that consists of a number of posts, products, information, and more written by you to a targeted audience. It is also a place to include links that refer back to your services and social media pages, which is why it’s a great place to promote your Facebook business page for free.
There are two ways to go about promoting your page on your blog. These include:
Writing Blog Posts
If you are going to run a blog, then you need to write blog posts. Blog posts are just like articles, and inform your viewers about the type of niche you are in and what information you can provide them. For example, say you were in the niche of travel, then your blog posts could be about ‘the best places to travel in the summer,’ or ‘10 hotels to stay at in Australia.’
The great thing about blog posts is there is no limit to how many you can write, and they are a great place to promote your Facebook business page. You can leave a call to action button (a link to your facebook page), mention your business page in the post itself, post photos of it and encourage your viewers to like it.
A website signature is similar to an email signature, whereby you include a link (or call to action as stated above) at the top and bottom of your blog posts and website pages. You can even create a ‘contact page’ and recommend that you be contacted through your Facebook business page, that way you are drawing potential customers there other than somewhere else.
Suggest Your Page to Friends
Yes, this still exists. If you just launched your new online business, or you’ve been around for a while, tell everyone about it. And then tell everyone to tell everyone else about it. In doing so, you’ll be extending your network far outside of your reach at no cost at all. Utilize the power of word of mouth.
Another way to increase the likes and potential customers to your business page is to simply invite them. Facebook has an awesome feature where you can invite your Facebook friends to like your page. This can actually be a really powerful tool and can also give you the boost you need.
Post Content at the Right Time
Whilst it’s important to promote your Facebook business page, it’s also just as important to make sure you are promoting it at the right time. The highest browsing traffic on Facebook occurs mid-week between 1pm – 3pm. From an engagement standpoint, Thursday and Friday should be your go-tos as overall engagement is up 18%!
Post Content that Engages the Right Audience
Just as important as posting at the right time is making sure you are targeting the right audience. If you have a business that is about home renovations, then you might be targeting people in their 30’s and above. If you run a business page that offers dog cleaning services, then your target audience is pet owners.
A fun fact – 25-34 year olds make Facebook run. At almost 30% of the active users, they are the users who make noise. In terms of deploying a marketing strategy, they are also the simplest to advertise to. Determine your target audience and create an action plan around them.
Following these 7 ways to promote your Facebook business page for free will help you gain a new audience and increase brand awareness online.
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Any other tips? Feel free to comment below!