Last Minute Guide: Black Friday Weekend Acquisition

Attention!  Attention!  Attention!  Black Friday Weekend is 7 days away!

Over the past month, we’ve written extensively about the Black Friday Weekend and how to get the most out of these 4 days (yes, we’re tagging on Cyber Monday as well).  As with most business goals, planning is key.  That said, if you haven’t started planning yet, we’ve put together a series of articles to guide you through the best ways to activate the 3 main areas of your marketing funnel this holiday season.  

To kick off part 1, here is your last minute guide to Black Friday Weekend acquisition.

1.  Content Calendar

We know you know when Black Friday and Cyber Monday land; however, it is imperative you plan out the initiatives that you’d like to hit.  What we mean is determine how many social posts you’re going to do per day, what advertisements you’ll have running, when you’ll send marketing emails, and what blog posts to schedule.  Sussing out these details ahead of time will lead to less stress when it’s game time!

2.  Site Optimization

Create a holiday landing page for your products so customers can easily navigate your site on Black Friday.  With so many products being offered, it’s important to highlight your product list in a clear way.  Equally important, ensure this page is optimized for mobile as 2015 saw a 35% increase in mobile revenue during the Black Friday weekend.    

3.  Content Marketing on Social and Blog

Say it loud and proud.  As the Black Friday weekend experiences a lift in internet traffic you’ll likely, as a result, start to gain some increased traffic on your website and social pages.  To welcome this influx, start putting out some content this week (be that social posts, blog posts or other content marketing)!  The week leading up to Black Friday is the perfect time to engage your audience!

4.  Pollen

You’re going to need a prospecting tool that is powerful and delivers results fast (cough, cough…Pollen).  Holiday advertising is key in driving customers to your site for the first time and Pollen has you covered when it comes to delivering net-new users to your website.  Shoot us an email at to get started!  

5.  Reviews

For the new shoppers that Pollen is drawing to your site, reviews will help with attracting those customer as well.  If possible, consider displaying quotes and reviews on your Black Friday landing page to further entice shoppers.  

6.  Cross-promote

Although it might be a little late to form a full on partnership with another company, giving other companies in your space a shout out on Black Friday will go far in building longer term relationships (that will be useful next Black Friday).  It also goes both ways: another brand is more likely to return the favor and give your team a shout out if you’re spreading the word for them!


This last minute guide to Black Friday Weekend customer acquisition will help drive new customers to your website this coming weekend.  For part 2 of our last minute guide, tune in on Sunday!

Any questions or comments?  Feel free to comment below.