How to Write Great Email Subject Lines

How to Write Great Email Subject Lines

Are you dissatisfied with the results of your email marketing campaigns?

As an eCommerce store owner, you’re likely engaging in some form of email marketing to target your customers. Not entirely happy with your results?  Fear not, this is a common problem. A major contributing factor, that you may want to investigate further, is the strength of your email subject lines. Let us explain…

If you’re like us, you get a ton of “junk” emails everyday.  And just like us, you delete the vast majority without ever opening them. According to one statistic, 205 billion emails are sent and received in a single day. Another eye-opening stat reveals there are just over 3.7 billion email users worldwide.

ecommerce email subject lines

Related article: How to Write the Perfect Headline for Your Ads

Imagine how many emails a single person could receive in a single day. Making an impact on your potential customers or existing customers is not an easy task in today’s world. However, that does not mean that it’s impossible to make an impact. There are plenty of email marketers who are getting awesome returns on their investment.  

Email Marketing: Still a great tool to boost your sales

First things first, marketing comes in all different shapes and sizes.  Since you’re trying to grow your business, it’s important to find ways of showcasing your product in order to get browsers to view your page as frequently as possible.  One way to do this is through email marketing.

A majority of consumers nowadays communicate via email, text, or social media.  Email marketing is crucial during times when your target customers aren’t browsing the web or seeing your social media postings. When consumers are not actively participating in web browsing or social media, they are likely still receiving and checking their emails.  

email marketing ecommerce subject lines

In fact, email marketing is almost 40% more effective for acquiring customers than social media. This isn’t surprising considering the time off from web browsing and social media is quite large.  

These are the moments that are ideal for sending prospects an email regarding your products, promotions, upcoming special events, or just a quick hello.  

How to write great email subject lines

As stated earlier, there are more than 205 billion emails sent and received by email users all over the world. Because of this, it can be a very difficult task to get the user’s attention. If you’re looking to increase your email open rates, try working on more attractive subject lines.  

Here are some easy ideas:

  1.  Instill a sense of urgency

There are plenty of emails that users plan to go through in a day. They usually prioritize emails from the list if they have many emails to go through. For this reason, you should think about creating a sense of urgency.

You never want to spam your customers, however,, simple phrases like, “Buy now,” or “Save now,” work tremendously well and instill a sense of urgency to buy your product sooner rather than later.   

  1.  Have fun with your subject lines

It’s ok to be quirky! In fact, it makes your brand appear more human. If your customers see you having fun, they’ll have fun too. Don’t be afraid to get excited about what you’re selling and about its benefits for that specific consumer. Feel free to include exclamation points, bold statements, and anything else you can think of.

However, it is important not to sound foolish in the process of having fun with your subject lines. If you do so, your customers will feel like your emails are not worth reading.

  1.  Ask yourself: what would make you open an email?

Value creation is a subject that is often discussed, yet people tend to fail in creating value despite these many conversations. Put yourself in the customer’s shoes when you are trying to create value.

What makes you open an email?  What makes you delete one? Think about the things that work on you, because everyone, at some point, is on the consumer side.  Implement a strong subject line that ensures you, as the consumer, would open that email and likely, your customers will too.  

  1.  Be self deprecating

Are customers or target audiences not purchasing from you recently?  That’s ok, in fact, it’s to be expected. Feel free to shoot these customers an email.  It can be as funny as you want in order to make the best out of an “awkward” situation.

Try something like, “Come back to us!”  or “Why don’t you love us anymore?” We guarantee you’ll have your shoppers cracking up.  Don’t forget to include a promo code to get them back on your site!

  1.  Drop in an emoji

Often, it comes down to what catches your customers eye.  If there’s a wall of text in your inbox, it’s easy to overlook emails, accidentally delete them, or never open them.  A simple emoji can help break up the monotony in the best of ways.

Again, don’t overdo this! You must be careful before dropping an emoji. There are plenty of emojis to select from so be sure to choose wisely. Do a simple analysis of your subject matter and select an emoji that best relates to your product.

  1.  Simple is best

Time is precious for every single person. No one wants to think long and hard to understand what is written in an email. Instead of trying to complicate the issue, try to simplify it.

Sometimes, a simple “Offer inside” works wonders. It’s important not to overwhelm your customer with wordy subject lines or unnecessary jargon.  

  1.  Segment your audience

You may be aware of the “80/20” principle. Simply put, this principle states that around 80% of effects are due to 20% of causes.This is true for the majority of cases involving business. With that said, not every single subscriber in your email list is equally important.

You may want to segment your valuable customers in a separate list in order to market to  them differently. You should also consider segmenting your audience on the basis of demographics, age, gender, and so on.

Consider this: what may appeal to someone in an urban environment, might not appeal to the same person in a rural environment. With Mailchimp, for example, you have the ability to select your target audience. Try A/B testing email subject lines on different demographics and see what works best.  

  1.  Focus emails around specific events and include those events in your subject line

As a marketer, you must consider special events marketing opportunities rather than considering them days to have fun. One study shows that an average customer spends roughly $1,226 during the holiday season- way more than during other times of the year.

Furthermore, your potential and existing customers are looking for many different products for specific events. In other words, they are in a purchasing mentality.

“Labor day sale,” or “Look the part at your 4th of July BBQ” are all great ways to get customers to open your email and check out what offers you have inside. To view a list of can’t-miss summer marketing events, click here.

Final Thoughts

Even if you follow all the tips mentioned above, you may get varying results. Keep in mind that this is normal in the world of digital marketing. Even the top marketers make a lot of mistakes. Remember, you can always A/B test subject lines to see what’s working best for you and your business.  Any other tips or tricks? Feel free to share below!

Sources

http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails

https://blog.hubspot.com/sales/subject-line-stats-open-rates-slideshare

https://www.addthis.com/academy/email-subject-line-best-practices/