5 Reasons Your eCommerce Store Needs a Shoppable Instagram Feed
A Shoppable Instagram Feed: Why Your eCommerce Business Needs It
A Shoppable Instagram feed is your new secret sales weapon. Instagram is the most popular image-sharing social media platform today. Back in 2012, Facebook decided to acquire Instagram for $1 billion. This decision has turned out to be one of the best decisions that Facebook has ever made. Instagram is now the most popular image sharing social media platform and continues to grow more popular. A study estimates that Instagram revenue will rise to $3.2 billion in 2021. So how does Instagram benefit your eCommerce business? Well, Instagram has a lot of users, and they’re highly engaged with the platform.
How many users does Instagram have? A statistic shows it’s grown from 400 million active users in 2015 to 800 million active users in 2017. This high number of active users will keep on growing too. As an eCommerce store owner, you should capitalize on the audience available on Instagram. If your eCommerce business is on Shopify (or another eCommerce platform), then we have an easy way for you to make your Instagram feed shoppable (which we’ll cover further down in this post).
What is a Shoppable Instagram Feed?
A shoppable Instagram feed is when you upload your Instagram posts automatically to your website and tag your product listings in the photo. Users can then browse these posts and purchase the items shown in the photo. For example, if you’re a fashion brand, you can upload an image with a dress, bracelet and shoes. That photo can then be tagged with the product links for the clothing items and your customers can add the products to their carts with one click! Sounds cool right?
Another Instagram bonus: According to a study, around 120 million Instagram users in March 2017 interacted with a business based on Instagram ads. This shows how effective Instagram ads can really be if this platform is utilized in a proper manner.
As an eCommerce store owner, it’s a must for you to take an advantage of all the powerful Instagram features. You can also set up a shoppable Instagram feed for your store whether you’re on Shopify, BigCommerce, WooCommerce, etc. Because Instagram is an image-sharing platform, the high quality images uploaded on Instagram entice customers to take an action after observing those images.
So, upload high quality images on your Instagram and also on your eCommerce store to attract qualified leads and to boost sales via Instagram traffic.
To further improve the performance of the posts for business owners who are selling products online, Instagram recently introduced shoppable posts features for eCommerce store owners to further enhance their sales.
Modern technology strives to create greater efficiencies in products, services, and businesses as a whole. Within eCommerce, the biggest leaps in efficiency can be seen in the consolidation or layering of existing technologies. One great example of this is a shoppable Instagram feed of products.
With the help of a shoppable Instagram feed, eCommerce store owners can make use of Instagram shoppable tags to get users to their eCommerce stores. It doesn’t end with this feature. Merchants who make use of a shoppable Instagram feed also have access to analytics, which helps them to know the number of views and click through rate to your product pages.
Shoppable Instagram Feed Benefits
Not sure about the benefits of a shoppable Instagram feed? Here are 5 reasons your eCommerce store needs a shoppable feed now:
1. Mobile is King
It’s no secret that mobile rules all. We see it in physical smartphone design (i.e. experimentation with screen sizes and product dimensions) and its operating system. Your phone has been your newspaper, flashlight, boombox, camera, and credit card for a while now, but from 2017 onwards, it’s also your own shopping mall.
In fact, 62% of smartphone users have made a purchase online using their mobile devices in the last 6 months. What do consumers do when they actually make it into a physical store? Well, 80% of them take out their smartphone to look at product reviews or compare prices. And, what’s an insanely popular app heavily focused on mobile usage? Instagram!
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2. Social eCommerce Growth
Instagram has seen unprecedented growth in recent years. The social giant boasts 800 million active monthly users and it’s showing no sign of slowing down. Not only that, statistics reveal that the average time spent on various social media platforms has now increased to 135 minutes a day.
With so many active users spending heck a lot of time on various social media platforms, eCommerce store owners should do as much as they can to capitalize on this opportunity. Social media platforms are addictive too. If we look at the average time spent on the social media platforms, it’s grown from 90 minutes a day in 2012 to 135 minutes a day in 2017!
Combine the user growth with the recent success of newly launched products like Instagram Stories and online retailers can definitely use the network to leverage new customers and revenue.
3. Familiarity of User Experience (UX)
Although small to medium sized online retailers might not have the budgets to compete with larger retailers on the UX side, deploying a shoppable Instagram feeds levels the playing field in a way. The focus shifts away from the UX (as this will be standard) and the products become the highlight.
Familiarity with the Instagram UX also helps conversion optimization as 84% of customers have experienced difficulty completing a purchase on a mobile device. Further, the Baymard Institute estimates that US and EU businesses could collectively recover around $260 billion in eCommerce revenue just through checkout optimizations.
That’s a lot of money being left on the table and creating a user friendly, shoppable Instagram feed is an easy first step to take to recover some of those dollars.
4. Cross sell across product lines
We know you’ve spent time building out the collections on your website and optimizing the flow of your product pages. With that said, a major benefit of creating a shoppable Instagram feed is to combine outfits and products that go well together aesthetically or tangentially (athletic gear) so your customers can shop an entire outfit through one post!
This is a great way to cross sell to customers who might have just come to the page for one specific item, but through a shoppable social feed they were able to find other products of interest.
5. Transparent attribution
Between the array of advertising tools, social media, email marketing, and even word of mouth, there can oftentimes be a gray area when it comes to directly attributing a sale to a specific platform or application. While we fully believe that no one product or service will handle all your marketing needs, a Shoppable Instagram feed is an easy way for business owners to track sales attribution.
Useful Link: How Leveraging Product Reviews Can Increase Sales
How to Create a Shoppable Instagram Feed
Now that you’re aware of amazing features provided by Instagram to retailers with Shoppable Instagram feed, you must be wondering how to make your Instagram feed shoppable. The task of making your Instagram feed shoppable is a very easy task. Pollen has the answer .
Pollen has just launched Honeycomb for Shopify, which allows customers to add products directly from a business’s Instagram post to their shopping cart. This service truly provides an easier buying and selling experience for both business operators and consumers.
Are these benefits attractive enough for you to make your Instagram feed shoppable? After using Instagram shoppable galleries, you’ll see a boost in social engagement and sales for your eCommerce business.
A study shows that the average shopping cart abandonment rate is now 69.2%. This means that you need to do whatever it’s possible to make it easier for online users to make a purchase.
Things have changed with the rise of eCommerce. There are numerous eCommerce stores on the internet now because of platforms like Shopify, Magento, BigCommerce, etc. As an eCommerce store owner, using a shoppable Instagram feed is an effective way to be competitive.
Are you getting eager to get started with a shoppable Instagram feed now? Our Honeycomb app for Shopify will help you get started in a quick time. Honeycomb will not only help streamline your products, but it will create an aesthetically pleasing feed to attract new and current customers extremely effectively!
To get started, click here or click the button below: