eCommerce: 5 Simple Ways to Promote Your Brand In 2018

Why eCommerce Branding Is Important

Have you ever wondered why businesses place so much emphasis on branding? They spend tons of money creating a logo, tagline, brand name, and so on. Before explaining the importance of branding, let’s discussing what branding actually is.

A brand can be anything, such as logos, symbols, designs and other features that help in differentiating the business from others. With reports showing over 1.2 billion websites hosted all over the world, it’s crucial for your business to spend time and money on branding to stand out from your competitors. With your eCommerce business, you’re not only selling products, you’re selling your brand too.

ecommerce branding

Promoting your brand is all about going above and beyond while thinking outside of the box. With stiff competition this year, eCommerce shops are looking for ways to distance themselves from the rest of the crowd. The good news is that eCommerce revenue is increasing more and more every year. Experts are expecting that worldwide revenue will reach $4 billion by 2020! With a lot of dollars on the table, it’s crucial to promote effectively online.  

Useful link: 7 Ways to Promote Your Facebook Business Page

Here are some of the major reasons why businesses give so much emphasis on branding and why you should also make branding your uttermost priority.

Establishing Brand Loyalty

If you’re thinking that big companies are only looking to expand their businesses by reaching out to new potential customers, you’re wrong. Seeking out for new customers is crucial, but retaining customers and making them happy is even more profitable.

A recent study by RJ Metrics conducted by RJ Metrics shows that over 60% of the revenue of big eCommerce companies are generated due to repeated purchases. This is why you should be striving to establish brand loyalty. Another survey reveals that Millennials were among the most loyal customers. And, guess what, they are the largest group in the United States. The key to sustaining an eCommerce store is customer retention.

ecommerce brand loyalty

Brand Image and Awareness

The ads promoted by big brands, such as Apple, are far more effective than ads promoted by a lesser known brand. One of the biggest reasons behind this is that Apple has an incredible brand image while lesser known brands are hardly recognized by the people. An eCommerce brand that consistently emphasizes on branding can create brand awareness and develop a strong image in the minds of their potential customers, which can boost the sales of that specific eCommerce store.

The people often purchase from the brands they trust, and the eCommerce store that has succeeded in building a trust will most probably have a higher conversion rate.  

Helps In Reaching Out to New People

Businesses that are good at branding reach out to more people with their advertising campaigns, which help them to get qualified leads. It’s not only limited to that. These businesses can also get new high converting leads from referrals if they’re successful in maintaining a strong customer base.

ecommerce brand awareness

A study shows that people are 4 times more likely to purchase the product when they are referred by their loved ones. This means that your eCommerce store can be found by new qualified leads if you manage to brand your eCommerce store in a strong fashion.

Ways to Promote Your Brand in 2018

Now you know why promoting your brand is important for your eCommerce business. It’s time to know about the ways of branding your business that could take your eCommerce business to the next level. Here are the 5 simple ways to promote your brand in 2018!

Video Ads

Video ad engagement is off the charts. Statistics show that around 87% of marketers are now using video ads to reach out to their potential customers. Video ads are effective in delivering the message clearly to the people. In fact, after a user watches a video ad, they are 64% more likely to buy that product online. Combine that with the increased browsing traffic and high buying intent retailers are expecting, and you’ll realize investing some of your budget towards video ads is an absolute no-brainer.   

Social Media Branding

There are numerous social media platforms on the internet, and there are only a handful of social media platforms that are worth your time. Some of the popular social media platforms are Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Pinterest. All these popular social media platforms have millions of daily active users.

We all know the benefits of using social media to boost engagement (hint, you have an audience of 1.23 daily active users on Facebook), but when it comes to promoting your brand on Memorial Day, 4th of July and the rest of the big upcoming shopping dates, have you thought about joining “Holiday Deals” Groups on Facebook?  

ecommerce social media branding

Although some of these are filled with spam, there are many great public groups out there that you can join and post the deals you are promoting through your website. This is a great way to attract audiences who are not aware of your brand or were not aware of a deal you were promoting.  

Useful Link: eCommerce Influencer Marketing – Will It Help Your Business?

Know Your Competition

You’re not the only eCommerce store on the internet. On Shopify alone, there are over 385k+ websites registered with it (check out the stat). Make sure that you’re tracking your competitors closely. There’s an old quote, “Keep your friends close and enemies closer”.

If you’re like us, chances are you’ve searched for coupon codes online before. As you can imagine, consumers are always looking to get the best bang for their buck. These forums serve two great purposes: the ability to post your brands deals within and also the ability to scope out what your competition is advertising for promotions. We’d recommend checking out Slick Deals and Gotta Deal.

Online Deals

Online shoppers love websites dedicated to deals. In fact, 93% of shoppers use a discount or coupon code throughout the year. Many eCommerce store owners are now trying to lure people into their stores with attractive online deals.

ecommerce branding facebook

However, you must make sure that the online deals that you are offering to your potential customers are unique and valuable. Try RetailMeNot and don’t forget to work on compelling promotions to set your brand apart from the rest!

Useful Link: How Leveraging Product Reviews Can Increase Sales

Email Marketing

Email marketing is one of the more effective marketing tools to boost the conversion rate on your eCommerce store. According to a report, over 205 billion emails are sent and received throughout a day. If you want to maintain a strong relationship with your leads and customers, you must allocate enough time for email marketing campaigns.

There is no better way to retain your traffic and promote your sales than to send out email marketing campaigns to your current subscriber list. Email marketing has a 3800% ROI and is one of the most effective ways at drawing users to your website and to keep them spending!

What’s Next?

You may find hundreds of ways of branding if you go through the traditional marketing books and informational website. However, the traditional methods of branding are not so effective for an eCommerce store. Furthermore, many methods of branding that are mentioned in the classical marketing books are now outdated.

The 5 simple ways to promote your eCommerce brand are mentioned in this article great ways to improve branding. By combining these strategies, you’ll be in great shape to start funneling in some new shoppers!

Another great way to promote your brand is to use advertising on Facebook and across the web. If you’re running a Shopify store, check out Pollen on the Shopify App Store.

Pollen enables you to acquire customers on Facebook and across the web simply and cost effectively. Through powerful automation, Pollen offers an easy-to-use marketing platform that’s sole expertise is in driving sales. It takes as little as 2 minutes to set up a campaign. Pollen takes care of the rest. It’s as simple as that! Time is money, so start your free 7 day trial today!

shopify retargeting apps pollen advertising free trial

Any other tips? Feel free to comment below.

References: