December Sales Planning

Lucky for eCommerce shops near and far, only 9% of consumers reported finishing their holiday shopping over the Black Friday weekend.  That means, these last few weeks of December are prime time for holiday advertising.  With $3.3 billion spent online on Black Friday you can be sure that the rest of December will be a fruitful time for business as well.

Although there are only a few weeks left in December, putting together a quick sales plan will help you stay ahead of the competition and keep your business on track to exceed the goals set out at the beginning of Q4.  

Without further ado, here are some easy December Sales Planning ideas.

1.  Holiday Gift Guide

If you didn’t have one for the Black Friday Weekend, a holiday gift guide can be a useful tool for driving sales on your website.  We put together a detailed article on this specific topic just for you.  Check it out here!

2.  Put a marketing calendar together

While there are only a few important dates left in the year, adopting a marketing strategy targeting these dates (free shipping day, Christmas card day, boxing day, etc) is a highly effective way of driving traffic to your website.  For your December marketing calendar, check out this article!

3.  Email Marketing

Email marketing is a no-brainer.  In fact, you can expect a $38 return on every $1 spent toward email marketing, making it an extremely useful tool all year round.  Target your email list often around the holidays to keep them updated on your products, your sales, and relevant information regarding your brand.  These can even include holiday drives and community service you’re planning this season.  

4.  Ramp up Online Advertising Again

The amount of revenue generated over the Black Friday Weekend proved that your marketing and advertising campaigns were successful.  It’s time to give one last push for your top selling products.  Pollen can help with this.  Feel free to email us at

5.  Have Fun!

This one might seem silly, but you made it through 2016 and the biggest sales time of the year and you’re still standing.  While running a business is often times stressful, you put in the hard work and are seeing the fruits of your labor.  It’s time to thank your customers for their support and your employees for a successful year.  Trust us, this will go a long way!


Follow these December sales planning strategies and you’ll be sure to attract some new customers these last few weeks and in turn, end the year on a high note. And, from all of us here at Pollen, congratulations on an amazing 2016!

Any other tips?  Feel free to comment below.