• Win the Rio Olympics Advertising Race

    Get ready.  The Summer Olympics in Rio are almost here!  2016 will see many familiar faces and also a very promising new class of athletes.  In addition to the exciting sporting events taking place, the International Olympic Committee (IOC) has loosened its Ad Blackout policies.  What this means is you’ll likely see an increase in advertisements and branding from unofficial Olympic sponsors than from years past, and, in general, a lot more advertising!  

    As the summer games only happen once every four years, they provide a unique platform to launch online marketing initiatives that, in past years, would have only been relevant to TV audiences.

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  • Can’t Miss Fall Marketing Events

    Time to look ahead again.  It’s hard to believe that fall is starting next month and Back to School shopping will be in full swing these first few weeks of August.  As students and parents gear up for the semester, and fall shoppers look to update their wardrobe for the cooler months ahead, marketing around the last days of summer will prove invaluable to your online business.  By the way, consumers in the US are expected to spend $68 billion this year on back to school shopping, which is only second to holiday spending in winter.  

    Your online store can benefit greatly by building brand awareness momentum leading into the holiday shopping season in Q4.

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  • How the Marketing Funnel Works

    Building a healthy marketing funnel is a defining characteristic of any successful online business.  In this article, we’ll cover the basic model and the role it plays in understanding and growing your eCommerce business.  

    Marketing is a very holistic pursuit that encompasses the entire funnel above (and can be broken down even further).  By example, if your business is looking to improve conversion rates it’s important to make sure that your acquisition strategy is driving qualified new visitors to your website.

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  • 6 Ways to Reduce Crippling Cart Abandonment

    If you’re doing a fantastic job converting shoppers, you’re likely hovering around a 3% conversion rate.  Although that’s a great figure, for every 100 customers who visit your page, 97 are leaving without performing the action you desire, and of those, 68% are abandoning full shopping carts altogether.   Needless to say, a lot of money is being left on the table.   In fact, in 2014, over $4 trillion worth of products were abandoned in shopping carts.

    Customers abandon checkout for a number of reasons — shipping prices are too high, preferred payment method is not accepted, offline distractions, etc. What we do know: they found something they liked, but something went wrong at the moment of truth.    

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  • 10 Sales Promotion Hacks to Build Customer Engagement

    As online retailers we all fight to sell our products at full price. There are times though when it’s necessary to discount or run promotions. Whether you’re price matching a large wholesale account, you’ve anniversaried a sale, or you just need to move excess inventory off your shelves, promos are a sure fire way to boost engagement.  

    Here’s a list of sales promotion ideas that will turn browsers into buyers!

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  • How to Write an About Us Page

    Most purchases are made for emotional reasons.  Your brand narrative is one of the main factors that will trigger a positive emotional response from customers. The About Us section of your website is a great place to tell your story and build trust and goodwill with users.

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  • 10 Inspirational Quotes for Entrepreneurs

    Congratulations, you made it through the 4th of July weekend rush!  We know your sales took planning, hard-work, and execution, so give yourselves some much deserved time to relax and enjoy the fruits of your labor.  

    As we move through the rest of the summer, let’s keep that motivation high as the big selling months are still on the horizon.  Q4 generates the greatest amount of revenue for most online businesses.  In fact, the last quarter of 2015 actually saw over $108billion in sales generated for online retailers and we’re sure this year’s figures will far exceed.   

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  • Effective and Automated Marketing

    Online advertising is encased in a web of mystery that is infuriating, complicated or requires a computer science degree. 

    However, measuring effectiveness of marketing and advertising is a necessity. If you don’t know what’s performing, there’s no way to effectively increase performance. 

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  • The Attention Economy

    The economics of any particular business is something that is discussed constantly. For our clients, this often means the quantification of things like “Cost of Goods Sold”, “Conversion Rate” or “Cash Flow.” At the most basic level though, everyone knows that economics boil down to supply and demand. What we tend to forget, however, is that the internet has created scarcity of a commodity that is almost always excluded when we create our spreadsheets: Attention. 

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