• 24 killer halloween ad campaign ideas

    24 Killer Halloween Ad Campaign Ideas

    Boo! With Halloween coming up, it’s time to begin preparing your business for the holiday season. We all know customers are more likely to spend money during seasonal events, so let’s take advantage and run ad campaigns for Halloween.

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  • 5 Reasons Your eCommerce Store Needs a Shoppable Instagram Feed

    Modern technology strives to create greater efficiencies in products, services, and businesses as a whole.  Within eCommerce, the biggest leaps in efficiency can be seen in the consolidation or layering of existing technologies.  One great example of this is a shoppable Instagram feed of products.  

    Pollen has just launched Honeycomb, which allows customers to add products directly from a business’s Instagram post to their shopping cart.  This service truly provides an easier buying and selling experience for both business operators and consumers.  

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  • 5 Ways To Leverage Discounts To Drive Sales

    Who would pay more if they could pay less? Consumers are constantly looking for deals. In fact, 62% of consumers report that they spend two hours per week searching for deals and special offers online. Offering discounts is a great way to increase traffic to your store and boost sales.

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  • Why Mobile Marketing Matters

    We spend a lot of time on our phones and other mobile devices.  Online advertising increased 22% in 2016, and while for the first time mobile ad spending surpassed desktop ad spending, more should be spent in this area.

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  • Why You Should Be Dedicating More Resources to Email Marketing

    Considering the myriad of online communication tools available today, it’s hard to choose which one will work the best.  One marketing initiative that works for almost every online retailer is email marketing.  While you may not be communicating with your personal network on a day to day basis via email, your brand should be marketing to customers frequently through this medium.  Dedicating ample resources to developing strong email campaigns will help your company scale and strengthen customer relationships.

    If you’re deciding how to allocate your marketing resources, here is some food for thought on why email marketing should receive a great deal of attention.

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