• marketing calendar

    How to Create a Marketing Calendar That Actually Works

    A marketing calendar is a tool that helps organize your marketing activities throughout the year. It helps prepare your marketing plans in advance. Planning your marketing calendar early is key in developing and managing a strategy that works well and allows you to stay within your budget.

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  • How to Write Great Email Subject Lines

    As an eCommerce store owner, you’re likely engaging in some form of email marketing to target your customers. Not entirely happy with your results?  Fear not, this is a common problem. A major contributing factor, that you may want to investigate further, is the strength of your email subject lines. Let us explain…

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  • How to Build Your Email List…For Free

    As you build out your pre-targeting strategy with Pollen, your sights should be set on converting new shoppers into buyers. Conversion and retention follow the prospecting stage in the marketing funnel, both of which can be heavily bolstered through email marketing.

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  • states with sales tax

    The Sales Tax Guide for Shopify Sellers

    Sales tax is one of those unfun, but necessary aspects of running a Shopify store. Unless you’re lucky enough to live in one of the five states without a sales tax (Alaska, Delaware, Montana, New Hampshire and Oregon), you likely need to deal with collecting, reporting and filing sales tax periodically. This guide will walk Shopify sellers through the basics of of sales tax, and teach you how to turn a hassle into just another check off your business admin to-do list.

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  • facebook news feed changes shopify

    How Facebook’s News Feed Changes Affect Your Shopify Store

    Facebook’s recent algorithm updates changed the game for Shopify stores. There was already an issue in the past regarding the organic reach of Facebook Pages. A recent study conducted by Buzzsumo after analyzing more than 880 million Facebook posts concluded that the reach of Facebook pages declined by more than 20% since January 2017.

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  • 5 Copywriting Techniques To Improve Sales

    Copywriting: It’s not just product descriptions and website headlines. For growing eCommerce stores, there’s a bit more to it. If it was just about writing product descriptions and website headlines, there would be no need for copywriters.

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  • best shopify apps pollen advertising

    The 5 Best Shopify Apps for Every Category

    If you have an eCommerce store on Shopify and want to achieve success, then you need to turn your attention towards the Shopify App Store. The Shopify App Store is filled with hundreds of beneficial apps that can help you with your day-to-day tasks, as well as help boost your conversions and get to know your customers.

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  • How to Write the Perfect Headline for Your Ads

    Your name doesn’t have to be Don Draper to craft the perfect copy for your advertisement.  This is especially true in eCommerce marketing. Think of advertising on the web as part art and part science. For the purposes of this post, we’ll focus on the science as the art will fall into place. The average user is shown over 1,700 banner ads per month! Further, domestic digital advertising revenue grew to almost $60 billion in 2016. With so much noise, writing compelling copy and more specifically, headlines on your display ads is critical in grabbing a potential customer’s attention.

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  • eCommerce: 5 Simple Ways to Promote Your Brand In 2018

    Promoting your brand is all about going above and beyond while thinking outside of the box.  With stiff competition this year, eCommerce shops are looking for ways to distance themselves from the rest of the crowd. The good news is that eCommerce revenue is increasing more and more every year. Experts are expecting that worldwide revenue will reach $4 billion by 2020! With a lot of dollars on the table, it’s crucial to promote effectively online.

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  • eCommerce: How to Retarget Shopping Cart Abandoners

    Gone are the days when you could get high click-through rates (CTR) with low effort ads. Times have changed. Traditional online marketing strategies may fail in today’s world of digital technology. E-Commerce businesses need to educate themselves on a regular basis with the latest marketing methods and strategies to always be ahead of the competition. In this article, we’ll reveal why eCommerce retargeting is so important and how to retarget shopping cart abandoners. Whether you’re running an eCommerce business on Shopify, Magento, Wordpress or another platform, these methods will help your business out.

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  • promote facebook business page free blog post

    7 Ways to Promote Your Facebook Business Page

    We all know what Facebook is and how it has become a powerhouse of our modern age. With 1.83 billion monthly active users and 1.23 billion daily users, it’s only going to keep growing. Finding ways to promote your Facebook business page for free is critical to the development not only your social presence online, but the growth of your business and its possible future.

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  • How Leveraging Product Reviews Can Increase Sales

    Fun fact – 77% of customers today read online reviews before committing to a purchase. Needless to say, eCommerce customer reviews play a major role in helping businesses thrive in the competitive world of eCommerce. A good review can encourage success while a negative review may cause failure. Living in a post-Amazon era, it’s vital for eCommerce businesses to build customers’ trust by providing them with quality products and services; positively luring them to leave a good review. 63% of customers prefer to purchase products that have more positive reviews and ratings. So, consequently you will enhance your store’s sales.

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  • best shopify apps fashion brands

    The Best Shopify Apps for Fashion Brands

    It’s projected that eCommerce apparel, footwear, and accessories revenue will grow $30 billion over the course of the next 5 years, bringing the total revenue in the United States to over $96 billion annually.  It’s no secret that your brand chose a great time to throw their hat in the eCommerce ring; however, with increased customer presence comes greater competition.  And, with greater competition comes the need to create operating efficiencies throughout your store.  

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  • promote facebook business page free blog post

    eCommerce Facebook Advertising: Why Your Brand Should Start Today!

    Let’s talk about why eCommerce brands should use Facebook ads. Facebook boasts over 1.28 billion daily active users (still increasing at a rapid pace). In short, those billions of users provide valuable information for eCommerce marketers, such as age, location, likes and dislikes, as well as insights into social circles and friend groups. It’s a goldmine of data for brands to capitalize on.

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  • How to Boost Average Order Value for your eCommerce Store

    Let’s talk about your eCommerce store’s average order value (AOV). You finally have your store up and running and the orders are coming in by the truckload! This should be an exciting time for you and your store. However, you notice that despite the orders you are pulling in, you aren’t seeing the revenue you want. So, what seems to be going wrong? This is a common issue that affects businesses of all sizes in different industries, so there’s no need to panic! The issue stems back to the fact that your average order value is low. What does this mean?

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