• How to Boost Average Order Value for your eCommerce Store

    Let’s talk about your eCommerce store’s average order value (AOV). You finally have your store up and running and the orders are coming in by the truckload! This should be an exciting time for you and your store. However, you notice that despite the orders you are pulling in, you aren’t seeing the revenue you want. So, what seems to be going wrong? This is a common issue that affects businesses of all sizes in different industries, so there’s no need to panic! The issue stems back to the fact that your average order value is low. What does this mean?

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  • 5 Call to Action Strategies to Lift Conversion Rates

    Your new eCommerce store is up and running.  Visitors are coming to the site.  Half the battle is already won!  After some time, you notice that your conversion rates have not lifted, but also that bounce rates are not particularly high.  So, what is going on, and what can you do about it?

    Based on this scenario, there is a good chance that the store lacks an effective call to action (CTA).  A CTA tells a store’s visitors what to do, what to buy, or where to click.  It can help shoppers begin navigating a site and can serve as the shortest path to a conversion.  Without a clear and effective CTA, a site’s visitors may lack direction and decide to leave.  

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  • 5 Marketing KPIs All SMBs Should Be Tracking And What They Measure

    Marketing is fraught with buzzwords and acronyms. It often feels like things are made to sound more complicated than they need to be. Even the term “KPI” is laden with ambiguity. A KPI, or key performance indicator, can refer to any number of metrics, and if you are a small eCommerce marketer, it can be confusing to sift through the jargon and identify which ones are most important to keep track of. But there is no need to be overwhelmed. Behind most buzzwords and acronyms is a simple to grasp concept that can be really helpful in measuring a marketer’s success.

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  • The Best eCommerce Tax Season Accounting Apps

    2016 was a successful year for you, your employees, your products, and your brand in general.  Success in retail is often translated into sales; sales are translated into dollars.  And, finally, dollars need to be accounted for! 

    While you are likely finishing up your tax documents for last year, it’s time to think about how you are capturing your financials in 2017.  With Q2 about to kick-off, we’re anticipating an unprecedented year for eCommerce.  With global eCommerce revenue expected to top $2.3 trillion this year, having your books in order will save a massive headache at the start of 2018! 

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  • Understanding the Marketing Funnel

    Building a healthy marketing funnel is a defining characteristic of any successful online business.  In this article, we’ll review the basic model and the role it plays in understanding and growing online businesses.  

    Marketing is a holistic pursuit that encompasses the entire funnel above (and can be broken down even further).  By example, if your business is looking to improve conversion rates it’s important to  ensure that your acquisition strategy is driving qualified new visitors to your website.

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  • ecommerce brand awareness

    How to A/B Test Ad Call-To-Actions

    As advertisers, we are continuously trying to strengthen and optimize not only our strategy, but the effectiveness of our creative units.  A/B testing allows us to examine single variables and compare their performance directly against each other, allowing the tester to tweak and optimize for the best marketing return.  

    Google was at the forefront of adopting this process, which started about 12 years ago and used it to determine how many search results they should lay out on one page.  To give you an idea of how much they utilize A/B testing, in 2011, they ran over 7,000 tests.

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  • A/B Testing Display Ads 101

    You’ve mastered the basics of creating impactful display advertisements.  So, what’s next?  Well, as advertisers, we are continuously trying to strengthen and optimize not only our strategy, but the effectiveness of our creative units.  A/B testing allows us to examine single variables and compare their performance directly against each other, allowing the tester to tweak and optimize for the best marketing return.  

    Google was at the forefront of adopting this process, which started about 12 years ago and used it to determine how many search results they should lay out on one page.  To give you an idea of how much they utilize A/B testing, in 2011, they ran over 7,000 tests.   

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  • Gearing Up For A Successful Cyber Monday

    Preparing for Cyber Monday is not as daunting as it may seem, we promise!  To alleviate some of the headache around planning, focus your efforts around these four areas: inventory, marketing and advertising, sales and promotions, and leveraging historical shopping data to drive the best results for your business this year.  

    We know there’s a lot of competition surrounding Cyber Monday, but it truly provides a great window for your business to get in front of new customers. 

     

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  • 7 Tips to Reduce Your Website Bounce Rate

    Bounce rates can be a great indication of the quality of your traffic and the effectiveness of your landing pages and content.  High bounce rates need to be attacked head on as they are a sign that something isn’t working right on your website.  

     

    Depending on who you talk to, bounce rates can be defined differently, but the vast majority consider a “bounce” as anytime a user clicks through to a website and clicks off after viewing only one page.  The users can leave for a number reasons, all of which need to be investigated.  Average bounce rates across websites are about 49%.  That being said, the bounce rate that you should shoot for if you are an eCommerce site should be lower as you are selling products not exchanging ideas (like on news sites) — every visit has a dollar sign on it.  Shoot to land between the 10-40% range, obviously the lower the better.

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  • The Beginner’s Guide to A/B Testing

    How many compliments did you get on your shirt today?  How many compliments did you get on your shirt yesterday?  What was different about the two shirts in question?  Welcome to the world of A/B testing. It’s simpler than you may expect and an incredibly powerful tool to improve your store’s performance.

    Of course, the aforementioned analogy is an exaggerated example, but in it’s simplest form, A/B testing compares the engagement from two different variables when all else is equal.  Think of the comparison less as apples to oranges and more as Granny Smith to Macintosh.  

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  • Tracking Conversions via Google Analytics

    No matter what type of campaign you run, whether on Facebook, Google, Twitter or Poln –  it’s critical to know how to measure the performance of your campaign. For most retailers, tracking the source of sales is a crucial factor in determining its marketing budget.

    Our friends at Google have made it very easy to measure your campaign performance via Google Analytics.

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