• The Attention Economy

    The economics of any particular business is something that is discussed constantly. For our clients, this often means the quantification of things like “Cost of Goods Sold”, “Conversion Rate” or “Cash Flow.” At the most basic level though, everyone knows that economics boil down to supply and demand. What we tend to forget, however, is that the internet has created scarcity of a commodity that is almost always excluded when we create our spreadsheets: Attention. 

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  • Tracking Conversions via Google Analytics

    No matter what type of campaign you run, whether on Facebook, Google, Twitter or Poln –  it’s critical to know how to measure the performance of your campaign. For most retailers, tracking the source of sales is a crucial factor in determining its marketing budget.

    Our friends at Google have made it very easy to measure your campaign performance via Google Analytics.

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