• The Beginner’s Guide to A/B Testing

    How many compliments did you get on your shirt today?  How many compliments did you get on your shirt yesterday?  What was different about the two shirts in question?  Welcome to the world of A/B testing. It’s simpler than you may expect and an incredibly powerful tool to improve your store’s performance.

    Of course, the aforementioned analogy is an exaggerated example, but in it’s simplest form, A/B testing compares the engagement from two different variables when all else is equal.  Think of the comparison less as apples to oranges and more as Granny Smith to Macintosh.  

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  • 8 Tips for Creating Inspired Ads

    Advertising is part art and part science. If you’re looking to boost your advertising campaign performance, look to your creative first.  Your ad creative is often times the first instance new customers interact with your brand.  Spending a bit of extra time fine tuning your ads can have a dramatic impact on your overall performance.  It’s no secret that the internet runs on advertisements and with 3.4 billion people constantly browsing the web in 2016, we have a unique opportunity to impress an even larger audience than ever before!   

    While many online businesses don’t have in-house designers, there are a few easy steps you can take to increase the performance of your ads.  Time to get inspired!

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  • Win the Rio Olympics Advertising Race

    Get ready.  The Summer Olympics in Rio are almost here!  2016 will see many familiar faces and also a very promising new class of athletes.  In addition to the exciting sporting events taking place, the International Olympic Committee (IOC) has loosened its Ad Blackout policies.  What this means is you’ll likely see an increase in advertisements and branding from unofficial Olympic sponsors than from years past, and, in general, a lot more advertising!  

    As the summer games only happen once every four years, they provide a unique platform to launch online marketing initiatives that, in past years, would have only been relevant to TV audiences.

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  • Can’t Miss Fall Marketing Events

    Time to look ahead again.  It’s hard to believe that fall is starting next month and Back to School shopping will be in full swing these first few weeks of August.  As students and parents gear up for the semester, and fall shoppers look to update their wardrobe for the cooler months ahead, marketing around the last days of summer will prove invaluable to your online business.  By the way, consumers in the US are expected to spend $68 billion this year on back to school shopping, which is only second to holiday spending in winter.  

    Your online store can benefit greatly by building brand awareness momentum leading into the holiday shopping season in Q4.

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  • How the Marketing Funnel Works

    Building a healthy marketing funnel is a defining characteristic of any successful online business.  In this article, we’ll cover the basic model and the role it plays in understanding and growing your eCommerce business.  

    Marketing is a very holistic pursuit that encompasses the entire funnel above (and can be broken down even further).  By example, if your business is looking to improve conversion rates it’s important to make sure that your acquisition strategy is driving qualified new visitors to your website.

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  • 6 Ways to Reduce Crippling Cart Abandonment

    If you’re doing a fantastic job converting shoppers, you’re likely hovering around a 3% conversion rate.  Although that’s a great figure, for every 100 customers who visit your page, 97 are leaving without performing the action you desire, and of those, 68% are abandoning full shopping carts altogether.   Needless to say, a lot of money is being left on the table.   In fact, in 2014, over $4 trillion worth of products were abandoned in shopping carts.

    Customers abandon checkout for a number of reasons — shipping prices are too high, preferred payment method is not accepted, offline distractions, etc. What we do know: they found something they liked, but something went wrong at the moment of truth.    

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  • 10 Sales Promotion Hacks to Build Customer Engagement

    As online retailers we all fight to sell our products at full price. There are times though when it’s necessary to discount or run promotions. Whether you’re price matching a large wholesale account, you’ve anniversaried a sale, or you just need to move excess inventory off your shelves, promos are a sure fire way to boost engagement.  

    Here’s a list of sales promotion ideas that will turn browsers into buyers!

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  • Website Design 101

    In today’s world, your website is your storefront.  And, just like your storefront, your page layout is a direct reflection of the quality of your products, the service you provide, and where you stand in your respective industry. As with anything in life, you should put your best foot forward and showcase your strengths, all while keeping the aesthetic as inviting as possible and providing all the necessary details to your customers so they feel comfortable buying from you.  

    We’ve seen the industry change a lot in the past decade.  Brands and retailers that would have historically opened brick and mortar businesses, have now opted to take an online-first approach. Brands like TheGrandVoyage.comWarbyParker.com, and Bonobos.com are shining examples of this.  A physical location is now an afterthought for many store owners.

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  • 5 Free Stock Photo Sites for Small Businesses

    Using high quality imagery on your social media accounts, website, blog, and email campaigns is crucial to your visual marketing success. Sourcing your own photography is a costly proposition, that in many cases, can be avoided altogether by utilizing Copyright Free Stock Photos.  

    1 – Pexels (https://www.pexels.com)
     Image Style: commercial, contemporary, eclectic

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  • Retargeting with Facebook ADs

    Acquiring new clients is the hardest thing for any retail store, regardless of size.

    Poln helps you with the hard part of driving qualified new users to your online store. With Poln, you can leverage a number of partner technologies to ensure that your visitors become customers and then loyal users.

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  • Free Tool To Design Call-To-Action Buttons

    Every great ad has a strong Call-To-Action. One of the best ways to draw attention to your ad is to add a CTA button. You can spend hours building out a CTA button Photoshop or Illustrator but a great way to shave a bit of time is to use a CTA button generator.

    Buttonoptimizer.com offers a free tool that let’s you customize your CTA button and download it into PNG format or CSS code. With Buttonoptimizer, you can select the color, font, and styling that fits your brand and marketing needs.

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  • Designing for the Touch Age

    When Apple first launched the iPhone in 2007, people thought that touch screens would never take on. 

    Nearly a decade later, we’re living in a touch age. Whether you’re calling someone, responding to a customer query or simply watching a TV show, there’s a good chance, you are using a touch interface. 

    So, how exactly do you design for touch interfaces? Apple and Google have both provided excellent resources on how to design for touch interfaces. 

    Here are a few of our favorites:

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  • How to Create a Marketing Calendar That Delivers Results

    Planning your marketing calendar early is key to developing and managing a strategy that works and that will allow you to stay within your budget. If you’ve never created a marketing calendar, need a refresher or just want to find a better way to strategize for your coming year this is a great guide that will help you to be proactive and not reactive in your marketing and consumer outreach.

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  • Compressing Photoshop Files for Advertising

    Whether you’re updating your website, finessing an Instagram post or creating an ad – chances are, you’re using Adobe Photoshop. 

    Here’s a quick guide to compressing images to 40kb while retaining quality: 

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  • Effective and Automated Marketing

    Online advertising is encased in a web of mystery that is infuriating, complicated or requires a computer science degree. 

    However, measuring effectiveness of marketing and advertising is a necessity. If you don’t know what’s performing, there’s no way to effectively increase performance. 

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