• How to Retain Q1 Customers

    As we approach the last few weeks of Q1 2017, eCommerce shops have worked hard this quarter to generate brand awareness online.  Now that these new customers have been acquired, the job now is to retain those shoppers for the rest of the year!  

    With worldwide eCommerce revenue expected to exceed $2 trillion this year there is tremendous competition and opportunity around brand loyalty.  We are all playing in an attention economy and it is as important as ever for brands to start focusing more on their retention funnel.   

    Read More
  • What digital platforms should you advertise on?

    In 2017, there are countless platforms, social networks, and services to market on and there are even more consumers to target.  To paint a picture of just how big the market has become, it is reported that 95% of Google’s revenue comes from online advertising!  With more and more companies ramping up their digital marketing initiatives and new eCommerce businesses wanting in on the action, it can be difficult to figure out just where to start.  

    The days of going to an ad agency, laying out a budget, and then being wowed by the creative produced are over (sorry, Don Draper).  In the digital world, it’s all about serving those creative ad units to tightly targeted users.  Yes, the creative needs to still be on point, but now we can more effectively advertise to in-market consumers and then measure the success and reach of each campaign we launch.  

    Read More
  • Techniques to Improve Mobile Advertising

    Welcome to marketing in the mobile world.  You’ve probably noticed just walking down the street, mobile is king.  If you’re an eCommerce retailer, mobile is still a frontier that has yet to be conquered.  And the time for brands to jump in headfirst is now!

    To help you get started, we’ve put together a few techniques to improve your mobile advertising that we’ve found hugely successful.  

    Read More
  • Why Your Company Should Be Investing In Video Advertising

    Product videos and video ads are taking over the online marketing and advertising game.  You know the ones we’re talking about: ads on YouTube or Hulu that appear prior to your content loading or a more simple product video imbedded on a brand’s website.   

    As of 2016, video ads made up 35% of total online ad spending.  To put that into perspective, 2016 saw over $5.4 billion in video ad spending.  Why are brands investing so much into video ads?  Well, they deliver results, especially on mobile devices!

    Read More
  • 7 Sales Promotion Ideas to Boost Online Engagement

    As online retailers we all fight to sell our products at full price. However, there are times when it’s necessary to discount or run promotions. Whether you’re price matching a large wholesale account, you’ve anniversaried a sale, or you just need to move excess inventory off your shelves, promos are a sure fire way to boost engagement.  

    Here are 7 sales promotion ideas to boost online engagement and turn browsers into buyers.   

    Read More
  • 5 Strategies to Help Create the Perfect Call to Action

    Display advertising has grown significantly over the past few years.  In fact, it’s difficult to find a site nowadays that isn’t ad enabled.  With that said, it’s a great time for online businesses to get in on the action!  In order to reap the benefits of over $24 billion expected in projected revenue from display ads this year, it’s crucial to find ways to make your ads stand out. 

    We’ve put together 10 tips for designing banner ads that drive sales, but let’s drill down further on this topic.  One of the ways to really draw users into your advertisements is to create the perfect call to action on your ads.  A call to action is critical because it ensures your ad “clickable.”  CTA’s are typically in the form of a button.  This helps the CTA jump off of your advertisement.  

    Read More
  • How to Effectively Use Snapchat For Business

    A new generation is dictating how digital content is created and consumed and Snapchat firmly sits at the top as one of the most-used vessels.  For business leaders and marketers focused on content creation, Snapchat is a unique platform that provides an opportunity for brands to get their products in front of a younger, targeted audience.

    Snapchat boasts an impressive 60 million daily active users in the United States and Canada with 77% of college students using Snapchat daily.  Further, Snapchat consumers watch over 10 billion videos per day!  

    Read More
  • Email Marketing Strategies to Help Retain Customers

    Email marketing is one of the most effective ways of retaining customers.  So effective, in fact, that for every $1 spent on email marketing, you can expect a $38 ROI!  

    We know that you worked hard in 2016 to build your email list and now, with the new email address you acquired, it’s time to add these to your 2017 queue and start reengaging your converted audience! 

    Read More
  • Online Marketing 101 for New eCommerce Stores

    Did you decide to open an eCommerce store in 2017?  We don’t blame you, it’s truly a terrific time to be an online retailer!  In fact, over half of consumers are now doing their shopping online instead of making purchases in a physical store.  As the online customer base continues to grow, there are some important strategies to adopt to stay one-step ahead of the competition! 

    While we know you’ve been working tirelessly to launch your business, we’ve put together a quick marketing guide for new eCommerce stores to help you jumpstart your Q1 efforts! 

    Read More
  • A/B Testing Display Ads 101

    You’ve mastered the basics of creating impactful display advertisements.  So, what’s next?  Well, as advertisers, we are continuously trying to strengthen and optimize not only our strategy, but the effectiveness of our creative units.  A/B testing allows us to examine single variables and compare their performance directly against each other, allowing the tester to tweak and optimize for the best marketing return.  

    Google was at the forefront of adopting this process, which started about 12 years ago and used it to determine how many search results they should lay out on one page.  To give you an idea of how much they utilize A/B testing, in 2011, they ran over 7,000 tests.   

    Read More
  • Tips For Creating Effective Display Advertisements

    Making the leap to running display advertising campaigns across the web can often be a scary one for some small businesses.  The apprehension stems from either the task of developing campaign strategy and targeting, or just as frequently, business owners are not quite sure how to successfully activate these campaigns from a creative standpoint.  

    While display advertising is part art and part science, the ad creative you set forth is often times the first time a potential customer interacts with your brand, especially if you are focusing on the prospecting stage of your marketing funnel.  Having a defined brand image and product photography on hand is step one. 

    Read More
  • How to Drive Brand Awareness Online in the New Year

    2017 is going to be a huge year for eCommerce shops.  Now that you’ve successfully implemented a marketing calendar to serve as a road map for the upcoming months, the job is now to activate compelling campaigns and strategies surrounding those dates and get new customers to your store.

    So, how do small to mid-sized businesses create brand awareness with so much noise online?  The answer is not always the simplest as online marketing and advertising is a holistic pursuit in which eCommerce stores must rely on a variety of resources to get the job done.  With that said, it couldn’t be a more exciting time to be an online retailer as more and more consumers are making purchases online.  In fact, experts are predicting that eCommerce revenue will surpass $2 trillion (in a 12 month period) in the next few years.  

    Read More
  • What Products Should You Advertise On Cyber Monday?

    Cyber Monday is a $3.19 billion day for eCommerce businesses across the country.  We’re predicting that 2016 will reach even higher.  With consumer money to be spent, an important consideration for your brand is advertising the right products to the correct demographic.

    We know that your product line is diverse in all the right ways, and that’s great, especially when you consider the average shopping cart last Cyber Monday had 4 items in it.  With that said, it is important to hone in on exactly what items should be given a little extra love.  

    Read More
  • 5 Unique Ways to Grab Customer’s Attention This Black Friday

    You’re making a list…and checking it twice…and going to find out how to get customers to your website this Black Friday.  But first, give yourself some credit because we know you’ve been working tirelessly on your promotional ideas, downloading apps to improve your sales, and fine-tuning your retention strategies!  Bravo.   

    Here at Pollen, we love thinking outside the box.  And, since you are fighting for customers in an attention economy this Black Friday weekend (and always), we put together a list of 5 unique ways to grab customer’s attention this Black Friday and beyond.  

    Read More
  • How Video Ads Can Help You Sell More This Holiday Season

    If you’ve ever watched a video on YouTube or Hulu before (we know you have), you’ve definitely been exposed to video advertisements.  You know the ones — short clips that run prior to the video loading or that appear in commercial format throughout your stream or even a regular display ad unit that has a slideshow type animation.  

    As the owner of an eCommerce business and one who is ready to ramp up their marketing and advertising for the holiday season, we have some great news: video ads are extremely engaging and have been shown to lead to higher conversion rates than traditional ads! 

    Read More