• 24 killer halloween ad campaign ideas

    24 Killer Halloween Ad Campaign Ideas

    Boo! With Halloween coming up, it’s time to begin preparing your business for the holiday season. We all know customers are more likely to spend money during seasonal events, so let’s take advantage and run ad campaigns for Halloween.

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  • Why Mobile Marketing Matters

    We spend a lot of time on our phones and other mobile devices.  Online advertising increased 22% in 2016, and while for the first time mobile ad spending surpassed desktop ad spending, more should be spent in this area.

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  • Why You Should Be Dedicating More Resources to Email Marketing

    Considering the myriad of online communication tools available today, it’s hard to choose which one will work the best.  One marketing initiative that works for almost every online retailer is email marketing.  While you may not be communicating with your personal network on a day to day basis via email, your brand should be marketing to customers frequently through this medium.  Dedicating ample resources to developing strong email campaigns will help your company scale and strengthen customer relationships.

    If you’re deciding how to allocate your marketing resources, here is some food for thought on why email marketing should receive a great deal of attention.

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  • 5 Call to Action Strategies to Lift Conversion Rates

    Your new eCommerce store is up and running.  Visitors are coming to the site.  Half the battle is already won!  After some time, you notice that your conversion rates have not lifted, but also that bounce rates are not particularly high.  So, what is going on, and what can you do about it?

    Based on this scenario, there is a good chance that the store lacks an effective call to action (CTA).  A CTA tells a store’s visitors what to do, what to buy, or where to click.  It can help shoppers begin navigating a site and can serve as the shortest path to a conversion.  Without a clear and effective CTA, a site’s visitors may lack direction and decide to leave.  

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  • Should Your eCommerce Business Sell on Amazon?

    Amazon is an absolute powerhouse.  In 2016, the eCommerce behemoth did $135.99 billion in revenue, up 27.08% from 2015.  When the firm seems to announce a major acquisition or new service every couple of months, it becomes hard to argue with the analysts who do not predict its growth will slow anytime soon.  Amazon’s influence is enormous.  They have dictated the standards for eCommerce service (think reliable, fast, and free shipping with Prime), and not only that, but other companies’ stock prices fall as soon as Amazon announces it will be entering their market.

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  • 3 Reasons Why You Should Be Leveraging Ephemeral Content In Your Marketing Strategies

    While many people in the ad industry have doubts about Snapchat’s business model, marketers should have no doubts about the usefulness of ephemeral content for sparking engagement and strengthening relationships with customers.  But first, what is ephemeral content?  Ephemeral content is just a fancy term for disappearing content like Snapchat and Instagram Stories.  With these platforms rolling out more marketing friendly features, ephemeral content is sure to remain one of the biggest marketing trends to watch in the years to come.

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  • 5 Automated Email Workflows To Try Out

    10%.  That is how much a personalized email can improve conversion rates.  And when talking about conversions, 10% is a big deal.  Yet, behavior-based email marketing is one of the most underutilized strategies out there with just 20% of marketers reporting they use automated workflows.  The revenue this strategy can generate is a big reason to start taking advantage of this technology.  With around 75% of all email revenues coming from triggered campaigns rather than generic ones, it is hard not to see the value in trying out an automated workflow.

    While setting up a series of triggered campaigns may seem daunting, with software like MailChimp, Hubspot, and Yesware, it is actually fairly simple.  

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  • 5 Marketing Trends to Watch in 2017

    Digital marketing is constantly changing.  There always seems to be a new toy engineered to better connect brands with shoppers and customers.  Some of these programs have had long term success while others’ popularity and functionality was short-lived.  It is great to be aware of these shiny new products, as some can really improve sales; however, understanding the bigger marketing trends can ultimately better prepare a business for change and position it for continued growth.

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    5 Can’t Miss Facebook Marketing Updates

    For the online marketing professionals, you know who you are, Facebook has always been a gold mine of useful information and segmentation, but a somewhat cumbersome platform to completely manage.  With that said, there is not a single digital advertiser out there who would advise you not to take a shot at marketing and advertising across the social media giant.   

    Facebook held its F8 conference back in April, and in case you missed it, there are some big updates coming!

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  • 5 Ways to Jump-start Q2 Online Sales

    Q2 marks the start of online businesses ramping up their advertising and promotional sales.  In fact, eCommerce grew by a whopping 16% in Q2 of 2016 and we’re expecting continued growth this year!

    As customers will be fighting to find the best seasonal deals online, we thought we’d offer some guidance on the best ways to grab your audience’s attention these next few months!

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  • Email Marketing Hacks to Retain More Customers

    Email marketing: one of the most effective ways of retaining customers during the year.  So effective, in fact, that for every $1 spent on email marketing, you can expect a $38 return!  

    We know you’ve gained a few new email addresses in Q1 this year, now it’s time to add these to your queue and start reengaging your converted audience.  

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  • email list building

    7 Ways to Optimize Email Subject Lines

    As an online shop, you’re likely doing some form of email marketing.  Not entirely happy with your results and opens?  Fear not, this is a common problem.   If you’re confident the design and copy is on point, a possible contributing factor could be the strength of your email subject lines.  

    With 33% of email recipients opening emails based solely on subject line, it’s time to consider how effective your email subject line game is! 

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    5 Tips to Build a Huge Instagram Following

    The name of the game in eCommerce is customer acquisition.  Building a healthy prospecting funnel is the key to developing future conversions and retaining shoppers.  Social media is a highly effective tool when it comes to generating buzz for your brand and also keeping your customer base informed.  

    For this article, we’re going to focus on building out your following on Instagram.  The main reason Instagram should be a focus for your eCommerce shop is that it provides businesses with 25% more engagement than any other social media platform.  Further, Instagram boasts 500 million active monthly users!  With so much traffic, it gives online retailers an exciting opportunity to get in front of their ideal demographic.  Even more exciting, if you’re looking to branch out into other markets and create global scale with your brand outside of the United States, 80% of Instagram users come from other countries!

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  • user generated content example

    Is Influencer Marketing Right for Your Brand?

    As you’ve probably experienced, when it comes to online marketing and advertising, there is no magic bullet.  We are all vying for customer’s eyes in a highly competitive attention economy.  While the stakes are high, adopting strategies that speak to your customer base is the key to making it in the online marketplace.  

    In 2017, content is king.  Whether you’re looking to boost your SEO, increase website traffic, generate sales, or add value to your brand, content marketing is one of the most effective ways of reaching all of those goals.  An important form of content marketing is influencer marketing.  

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  • 6 Ways to Win the Online User Acquisition Battle

    Q1 2017 is coming to a close and with that comes a great chance to evaluate your marketing strengths and weaknesses thus far this year.

    A constant roadblock for many small to medium sized online retailers is customer acquisition.  This can be attributed to the fact that larger retailers have a stranglehold on the online advertising marketplace.  

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