• Should Your eCommerce Business Sell on Amazon?

    Amazon is an absolute powerhouse.  In 2016, the eCommerce behemoth did $135.99 billion in revenue, up 27.08% from 2015.  When the firm seems to announce a major acquisition or new service every couple of months, it becomes hard to argue with the analysts who do not predict its growth will slow anytime soon.  Amazon’s influence is enormous.  They have dictated the standards for eCommerce service (think reliable, fast, and free shipping with Prime), and not only that, but other companies’ stock prices fall as soon as Amazon announces it will be entering their market.

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  • 3 Reasons Why You Should Be Leveraging Ephemeral Content In Your Marketing Strategies

    While many people in the ad industry have doubts about Snapchat’s business model, marketers should have no doubts about the usefulness of ephemeral content for sparking engagement and strengthening relationships with customers.  But first, what is ephemeral content?  Ephemeral content is just a fancy term for disappearing content like Snapchat and Instagram Stories.  With these platforms rolling out more marketing friendly features, ephemeral content is sure to remain one of the biggest marketing trends to watch in the years to come.

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  • 5 Automated Email Workflows To Try Out

    10%.  That is how much a personalized email can improve conversion rates.  And when talking about conversions, 10% is a big deal.  Yet, behavior-based email marketing is one of the most underutilized strategies out there with just 20% of marketers reporting they use automated workflows.  The revenue this strategy can generate is a big reason to start taking advantage of this technology.  With around 75% of all email revenues coming from triggered campaigns rather than generic ones, it is hard not to see the value in trying out an automated workflow.

    While setting up a series of triggered campaigns may seem daunting, with software like MailChimp, Hubspot, and Yesware, it is actually fairly simple.  

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  • 5 Marketing Trends to Watch in 2017

    Digital marketing is constantly changing.  There always seems to be a new toy engineered to better connect brands with shoppers and customers.  Some of these programs have had long term success while others’ popularity and functionality was short-lived.  It is great to be aware of these shiny new products, as some can really improve sales; however, understanding the bigger marketing trends can ultimately better prepare a business for change and position it for continued growth.

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    5 Can’t Miss Facebook Marketing Updates

    For the online marketing professionals, you know who you are, Facebook has always been a gold mine of useful information and segmentation, but a somewhat cumbersome platform to completely manage.  With that said, there is not a single digital advertiser out there who would advise you not to take a shot at marketing and advertising across the social media giant.   

    Facebook held its F8 conference back in April, and in case you missed it, there are some big updates coming!

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  • 5 Ways to Jump-start Q2 Online Sales

    Q2 marks the start of online businesses ramping up their advertising and promotional sales.  In fact, eCommerce grew by a whopping 16% in Q2 of 2016 and we’re expecting continued growth this year!

    As customers will be fighting to find the best seasonal deals online, we thought we’d offer some guidance on the best ways to grab your audience’s attention these next few months!

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  • Email Marketing Hacks to Retain More Customers

    Email marketing: one of the most effective ways of retaining customers during the year.  So effective, in fact, that for every $1 spent on email marketing, you can expect a $38 return!  

    We know you’ve gained a few new email addresses in Q1 this year, now it’s time to add these to your queue and start reengaging your converted audience.  

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  • 7 Ways to Optimize Email Subject Lines

    As an online shop, you’re likely doing some form of email marketing.  Not entirely happy with your results and opens?  Fear not, this is a common problem.   If you’re confident the design and copy is on point, a possible contributing factor could be the strength of your email subject lines.  

    With 33% of email recipients opening emails based solely on subject line, it’s time to consider how effective your email subject line game is! 

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    5 Tips to Build a Huge Instagram Following

    The name of the game in eCommerce is customer acquisition.  Building a healthy prospecting funnel is the key to developing future conversions and retaining shoppers.  Social media is a highly effective tool when it comes to generating buzz for your brand and also keeping your customer base informed.  

    For this article, we’re going to focus on building out your following on Instagram.  The main reason Instagram should be a focus for your eCommerce shop is that it provides businesses with 25% more engagement than any other social media platform.  Further, Instagram boasts 500 million active monthly users!  With so much traffic, it gives online retailers an exciting opportunity to get in front of their ideal demographic.  Even more exciting, if you’re looking to branch out into other markets and create global scale with your brand outside of the United States, 80% of Instagram users come from other countries!

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    Is Influencer Marketing Right for Your Brand?

    As you’ve probably experienced, when it comes to online marketing and advertising, there is no magic bullet.  We are all vying for customer’s eyes in a highly competitive attention economy.  While the stakes are high, adopting strategies that speak to your customer base is the key to making it in the online marketplace.  

    In 2017, content is king.  Whether you’re looking to boost your SEO, increase website traffic, generate sales, or add value to your brand, content marketing is one of the most effective ways of reaching all of those goals.  An important form of content marketing is influencer marketing.  

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  • 6 Ways to Win the Online User Acquisition Battle

    Q1 2017 is coming to a close and with that comes a great chance to evaluate your marketing strengths and weaknesses thus far this year.

    A constant roadblock for many small to medium sized online retailers is customer acquisition.  This can be attributed to the fact that larger retailers have a stranglehold on the online advertising marketplace.  

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  • How to Retain Q1 Customers

    As we approach the last few weeks of Q1 2017, eCommerce shops have worked hard this quarter to generate brand awareness online.  Now that these new customers have been acquired, the job now is to retain those shoppers for the rest of the year!  

    With worldwide eCommerce revenue expected to exceed $2 trillion this year there is tremendous competition and opportunity around brand loyalty.  We are all playing in an attention economy and it is as important as ever for brands to start focusing more on their retention funnel.   

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  • What digital platforms should you advertise on?

    In 2017, there are countless platforms, social networks, and services to market on and there are even more consumers to target.  To paint a picture of just how big the market has become, it is reported that 95% of Google’s revenue comes from online advertising!  With more and more companies ramping up their digital marketing initiatives and new eCommerce businesses wanting in on the action, it can be difficult to figure out just where to start.  

    The days of going to an ad agency, laying out a budget, and then being wowed by the creative produced are over (sorry, Don Draper).  In the digital world, it’s all about serving those creative ad units to tightly targeted users.  Yes, the creative needs to still be on point, but now we can more effectively advertise to in-market consumers and then measure the success and reach of each campaign we launch.  

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  • Techniques to Improve Mobile Advertising

    Welcome to marketing in the mobile world.  You’ve probably noticed just walking down the street, mobile is king.  If you’re an eCommerce retailer, mobile is still a frontier that has yet to be conquered.  And the time for brands to jump in headfirst is now!

    To help you get started, we’ve put together a few techniques to improve your mobile advertising that we’ve found hugely successful.  

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  • Why Your Company Should Be Investing In Video Advertising

    Product videos and video ads are taking over the online marketing and advertising game.  You know the ones we’re talking about: ads on YouTube or Hulu that appear prior to your content loading or a more simple product video imbedded on a brand’s website.   

    As of 2016, video ads made up 35% of total online ad spending.  To put that into perspective, 2016 saw over $5.4 billion in video ad spending.  Why are brands investing so much into video ads?  Well, they deliver results, especially on mobile devices!

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