• 5 Copywriting Techniques To Improve Sales

    Copywriting: It’s not just product descriptions and website headlines. For growing eCommerce stores, there’s a bit more to it. If it was just about writing product descriptions and website headlines, there would be no need for copywriters.

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  • How to Write the Perfect Headline for Your Ads

    Your name doesn’t have to be Don Draper to craft the perfect copy for your advertisement.  This is especially true in eCommerce marketing. Think of advertising on the web as part art and part science. For the purposes of this post, we’ll focus on the science as the art will fall into place. The average user is shown over 1,700 banner ads per month! Further, domestic digital advertising revenue grew to almost $60 billion in 2016. With so much noise, writing compelling copy and more specifically, headlines on your display ads is critical in grabbing a potential customer’s attention.

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  • eCommerce: 5 Simple Ways to Promote Your Brand In 2018

    Promoting your brand is all about going above and beyond while thinking outside of the box.  With stiff competition this year, eCommerce shops are looking for ways to distance themselves from the rest of the crowd. The good news is that eCommerce revenue is increasing more and more every year. Experts are expecting that worldwide revenue will reach $4 billion by 2020! With a lot of dollars on the table, it’s crucial to promote effectively online.

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  • eCommerce: How to Retarget Shopping Cart Abandoners

    Gone are the days when you could get high click-through rates (CTR) with low effort ads. Times have changed. Traditional online marketing strategies may fail in today’s world of digital technology. E-Commerce businesses need to educate themselves on a regular basis with the latest marketing methods and strategies to always be ahead of the competition. In this article, we’ll reveal why eCommerce retargeting is so important and how to retarget shopping cart abandoners. Whether you’re running an eCommerce business on Shopify, Magento, Wordpress or another platform, these methods will help your business out.

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  • promote facebook business page free blog post

    7 Ways to Promote Your Facebook Business Page

    We all know what Facebook is and how it has become a powerhouse of our modern age. With 1.83 billion monthly active users and 1.23 billion daily users, it’s only going to keep growing. Finding ways to promote your Facebook business page for free is critical to the development not only your social presence online, but the growth of your business and its possible future.

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  • best shopify apps fashion brands

    The Best Shopify Apps for Fashion Brands

    It’s projected that eCommerce apparel, footwear, and accessories revenue will grow $30 billion over the course of the next 5 years, bringing the total revenue in the United States to over $96 billion annually.  It’s no secret that your brand chose a great time to throw their hat in the eCommerce ring; however, with increased customer presence comes greater competition.  And, with greater competition comes the need to create operating efficiencies throughout your store.  

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    eCommerce Facebook Advertising: Why Your Brand Should Start Today!

    Let’s talk about why eCommerce brands should use Facebook ads. Facebook boasts over 1.28 billion daily active users (still increasing at a rapid pace). In short, those billions of users provide valuable information for eCommerce marketers, such as age, location, likes and dislikes, as well as insights into social circles and friend groups. It’s a goldmine of data for brands to capitalize on.

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  • shopify marketing pollen advertising

    Shopify eCommerce Marketing: How to Get Started with Marketing

    Marketing gives life to a business. Whether you’re a brand new Shopify store that just launched or an established store looking to improve your marketing, there are plenty of ways to bring in sales and increase your revenue. One of the best ways to make sales is to market your business. But where do you start with marketing? How do you know your current Shopify marketing efforts are working?

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  • 5 Instagram Contest Ideas to Grow Your Following

    Instagram has blown up in the last two years, and its rapid growth shows no sign of slowing down: in 2015, Instagram boasted a 47% increase in active users, compared to a 7% increase for Twitter and a 9% decrease for Facebook. Studies predict a nearly 37% increase in US Instagram users alone by 2018.

    Instagram provides a simple, universally acclaimed marketing opportunity: the Instagram Contest. Everyone from Starbucks to Habitat for Humanity is getting in on the game. You can use these contests as a creative way to increase brand awareness and grow your community.

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  • influencer marketing ecommerce shopify

    eCommerce Influencer Marketing – Will It Help Your Business?

    There are a lot of influencers out there today. We’ve seen our customers ask about influencer marketing to drive sales. But is it really worth it? In this post, we’ll go into detail about what influencers do, where they fit in the marketing funnel and look at how influencer marketing compares to advertising on Facebook and across the web.

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  • pollen easier facebook advertising

    What’s New with Pollen: Making Advertising Even Easier

    It’s been incredible and ever so humbling to see so many new and growing business drive sales with Pollen this year. We’re always striving to improve and we’re excited to announce our new features that are designed to help your Shopify store make more money. From easier campaign creation, suggested budgets and reporting updates, Pollen for Shopify is making advertising easy and simple.

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  • 24 killer halloween ad campaign ideas

    24 Killer Halloween Ad Campaign Ideas

    Boo! With Halloween coming up, it’s time to begin preparing your business for the holiday season. We all know customers are more likely to spend money during seasonal events, so let’s take advantage and run ad campaigns for Halloween.

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  • Why Mobile Marketing Matters

    We spend a lot of time on our phones and other mobile devices.  Online advertising increased 22% in 2016, and while for the first time mobile ad spending surpassed desktop ad spending, more should be spent in this area.

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  • Why You Should Be Dedicating More Resources to Email Marketing

    Considering the myriad of online communication tools available today, it’s hard to choose which one will work the best.  One marketing initiative that works for almost every online retailer is email marketing.  While you may not be communicating with your personal network on a day to day basis via email, your brand should be marketing to customers frequently through this medium.  Dedicating ample resources to developing strong email campaigns will help your company scale and strengthen customer relationships.

    If you’re deciding how to allocate your marketing resources, here is some food for thought on why email marketing should receive a great deal of attention.

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  • 5 Call to Action Strategies to Lift Conversion Rates

    Your new eCommerce store is up and running.  Visitors are coming to the site.  Half the battle is already won!  After some time, you notice that your conversion rates have not lifted, but also that bounce rates are not particularly high.  So, what is going on, and what can you do about it?

    Based on this scenario, there is a good chance that the store lacks an effective call to action (CTA).  A CTA tells a store’s visitors what to do, what to buy, or where to click.  It can help shoppers begin navigating a site and can serve as the shortest path to a conversion.  Without a clear and effective CTA, a site’s visitors may lack direction and decide to leave.  

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