• 24 killer halloween ad campaign ideas

    24 Killer Halloween Ad Campaign Ideas

    Boo! With Halloween coming up, it’s time to begin preparing your business for the holiday season. We all know customers are more likely to spend money during seasonal events, so let’s take advantage and run ad campaigns for Halloween.

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  • How User Generated Content Can Help Your Brand

    There is no question that there is value in interacting with customers over social media. Continuously pushing content to customers’ social media feeds helps your brand stay fresh in their minds and is important for retaining their business.

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  • Why Mobile Marketing Matters

    We spend a lot of time on our phones and other mobile devices.  Online advertising increased 22% in 2016, and while for the first time mobile ad spending surpassed desktop ad spending, more should be spent in this area.

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  • Why You Should Be Dedicating More Resources to Email Marketing

    Considering the myriad of online communication tools available today, it’s hard to choose which one will work the best.  One marketing initiative that works for almost every online retailer is email marketing.  While you may not be communicating with your personal network on a day to day basis via email, your brand should be marketing to customers frequently through this medium.  Dedicating ample resources to developing strong email campaigns will help your company scale and strengthen customer relationships.

    If you’re deciding how to allocate your marketing resources, here is some food for thought on why email marketing should receive a great deal of attention.

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  • 5 Call to Action Strategies to Lift Conversion Rates

    Your new eCommerce store is up and running.  Visitors are coming to the site.  Half the battle is already won!  After some time, you notice that your conversion rates have not lifted, but also that bounce rates are not particularly high.  So, what is going on, and what can you do about it?

    Based on this scenario, there is a good chance that the store lacks an effective call to action (CTA).  A CTA tells a store’s visitors what to do, what to buy, or where to click.  It can help shoppers begin navigating a site and can serve as the shortest path to a conversion.  Without a clear and effective CTA, a site’s visitors may lack direction and decide to leave.  

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