Can’t-Miss Events for Your Summer Marketing Calendar

Be proactive.  If there’s one rule you should always follow, this is it.   As an online retailer, you’re familiar with the dangers of getting into reactive situations — yes, you know, the ones that almost always end in sleepless nights and sub-optimal results.  Your calendars are probably marked with the big upcoming dates like 4th of July and back to school shopping but, let’s not neglect the bevy of events that can be catalysts for online sales in the months of July and August.   

By outlining specific marketing initiatives and targeting a few important and quirky dates through promotions, social media, and advertising, you’ll be on your way to increasing summer spending for your company and generating stronger brand awareness that will carry you through the rest of the year.  

Q3 is truly an exciting time for online retailers.  Across the board, consumers are all buying more on the web.  In fact, online retail sales are expected to jump to $370 billion by 2017.  Add that to the fact that, even in the warmer months, over 50% of millennials are still browsing for products online, and you actually end up with a great pool (no pun intended) of consumers to market to.  

In 2007, E-commerce retail sites generated just under $35 million in sales during Q3.  Eight years later, Q3 online retail sales brought in almost $88 million in revenue.  Adjusting for inflation, that’s still over 100% growth!  The best part: we don’t see any sign of this trend slowing down.  Needless to say, if you’re an online retailer, July and August are now exhilarating months for business and pose a huge sales opportunity.    

For a better picture, here’s a great look at the last 10 years in the U.S. E-commerce Retail Market, compared quarter-to-quarter:

So, before you take off for the beach, give some thought to how you can promote your brand during this warmer time of year.  Whether it comes in the form of sales, increased social media postings, or an extra advertising push, July and August will prove to be priceless promotion when it’s go-time for fall and holiday spending.


July 1st – Start of Beach Reads Season

July 1st – Memorial Day (Canada)

July 2nd – Night of Destiny

July 3rd – First Day of NAIDOCC Week  

July 4th – Independance Day

July 6th – Eid-al-Adha

July 9th – Nunavut Day

July 11th – Orangemen’s Day

July 12th – Simplicity Day

July 12th – Battle of Boyne

July 14th – Bastille Day

July 21st – Get to Know Your Customers Day

July 24th – Parents Day/Ice Cream Day

July 29th – Lipstick Day

July 29th – New York Restaurant Week  


August 1st – Girlfriend’s Day

August 1st – Summer Bank Holiday

August 1st – Northern Territory Picnic Day

August 1st – Alberta Heritage Day

August 1st – Civic/Provincial Day

August 1st – Terry Fox Day

August 1st – New Brunswick Day

August 1st –  British Columbia Day

August 1st – Natal Day

August 3rd – The Royal St Johns Regatta Day

Augusts 1st – Back to School Shopping Start

August 5th – International Beer Day

August 5th – Rio 2016: Olympics Opening Ceremony

August 5th – 21st – Rio 2016: Olympic Games

August 7th – Friendship Day

August 7th – NFL Pre-Season Football Begins

August 9th – Book Lovers Day

August 10th – Royal National Agriculture Show Day in Queensland

August 13th – National Left Handed Day

August 14th –  Tisha B’av

August 15th – Relaxation Day

August 15th – Discovery Day

August 15th – Assumption of Mary  

August 17th – Thrift Shop Day

August 19th –  Gold Cup Parade

August 26th – Women’s Equality Day

August 26th – National Dog Day

August 29th – Summer Bank Holiday

August 29th – September 11 – US OPEN