• pollen easier facebook advertising

    What’s New with Pollen: Making Advertising Even Easier

    It’s been incredible and ever so humbling to see so many new and growing business drive sales with Pollen this year. We’re always striving to improve and we’re excited to announce our new features that are designed to help your Shopify store make more money. From easier campaign creation, suggested budgets and reporting updates, Pollen for Shopify is making advertising easy and simple.

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  • 24 killer halloween ad campaign ideas

    24 Killer Halloween Ad Campaign Ideas

    Boo! With Halloween coming up, it’s time to begin preparing your business for the holiday season. We all know customers are more likely to spend money during seasonal events, so let’s take advantage and run ad campaigns for Halloween.

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  • 5 Reasons Your eCommerce Store Needs a Shoppable Instagram Feed

    A shoppable Instagram feed is when you upload your Instagram posts automatically to your website and tag your product listings in the photo. Users can then browse these posts and purchase the items shown in the photo. For example, if you’re a fashion brand, you can upload an image with a dress, bracelet and shoes. That photo can then be tagged with the product links for the clothing items and your customers can add the products to their carts with one click! Sounds cool right?

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  • Why Mobile Marketing Matters

    We spend a lot of time on our phones and other mobile devices.  Online advertising increased 22% in 2016, and while for the first time mobile ad spending surpassed desktop ad spending, more should be spent in this area.

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  • Why You Should Be Dedicating More Resources to Email Marketing

    Considering the myriad of online communication tools available today, it’s hard to choose which one will work the best.  One marketing initiative that works for almost every online retailer is email marketing.  While you may not be communicating with your personal network on a day to day basis via email, your brand should be marketing to customers frequently through this medium.  Dedicating ample resources to developing strong email campaigns will help your company scale and strengthen customer relationships.

    If you’re deciding how to allocate your marketing resources, here is some food for thought on why email marketing should receive a great deal of attention.

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  • 5 Call to Action Strategies to Lift Conversion Rates

    Your new eCommerce store is up and running.  Visitors are coming to the site.  Half the battle is already won!  After some time, you notice that your conversion rates have not lifted, but also that bounce rates are not particularly high.  So, what is going on, and what can you do about it?

    Based on this scenario, there is a good chance that the store lacks an effective call to action (CTA).  A CTA tells a store’s visitors what to do, what to buy, or where to click.  It can help shoppers begin navigating a site and can serve as the shortest path to a conversion.  Without a clear and effective CTA, a site’s visitors may lack direction and decide to leave.  

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  • Should Your eCommerce Business Sell on Amazon?

    Amazon is an absolute powerhouse.  In 2016, the eCommerce behemoth did $135.99 billion in revenue, up 27.08% from 2015.  When the firm seems to announce a major acquisition or new service every couple of months, it becomes hard to argue with the analysts who do not predict its growth will slow anytime soon.  Amazon’s influence is enormous.  They have dictated the standards for eCommerce service (think reliable, fast, and free shipping with Prime), and not only that, but other companies’ stock prices fall as soon as Amazon announces it will be entering their market.

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  • 5 Marketing KPIs All SMBs Should Be Tracking And What They Measure

    Marketing is fraught with buzzwords and acronyms. It often feels like things are made to sound more complicated than they need to be. Even the term “KPI” is laden with ambiguity. A KPI, or key performance indicator, can refer to any number of metrics, and if you are a small eCommerce marketer, it can be confusing to sift through the jargon and identify which ones are most important to keep track of. But there is no need to be overwhelmed. Behind most buzzwords and acronyms is a simple to grasp concept that can be really helpful in measuring a marketer’s success.

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  • 3 Reasons Why You Should Be Leveraging Ephemeral Content In Your Marketing Strategies

    While many people in the ad industry have doubts about Snapchat’s business model, marketers should have no doubts about the usefulness of ephemeral content for sparking engagement and strengthening relationships with customers.  But first, what is ephemeral content?  Ephemeral content is just a fancy term for disappearing content like Snapchat and Instagram Stories.  With these platforms rolling out more marketing friendly features, ephemeral content is sure to remain one of the biggest marketing trends to watch in the years to come.

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  • 5 Automated Email Workflows To Try Out

    10%.  That is how much a personalized email can improve conversion rates.  And when talking about conversions, 10% is a big deal.  Yet, behavior-based email marketing is one of the most underutilized strategies out there with just 20% of marketers reporting they use automated workflows.  The revenue this strategy can generate is a big reason to start taking advantage of this technology.  With around 75% of all email revenues coming from triggered campaigns rather than generic ones, it is hard not to see the value in trying out an automated workflow.

    While setting up a series of triggered campaigns may seem daunting, with software like MailChimp, Hubspot, and Yesware, it is actually fairly simple.  

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  • 5 Marketing Trends to Watch in 2017

    Digital marketing is constantly changing.  There always seems to be a new toy engineered to better connect brands with shoppers and customers.  Some of these programs have had long term success while others’ popularity and functionality was short-lived.  It is great to be aware of these shiny new products, as some can really improve sales; however, understanding the bigger marketing trends can ultimately better prepare a business for change and position it for continued growth.

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  • retarget shopping cart abandoners

    Essential eCommerce Website Features

    There is tremendous upside to doing business online.  Brands can connect with shoppers all over the world with a level of ease impossible to achieve by brick and mortar stores.  However, one thing eCommerce businesses fall behind traditional stores in is the personal touch real salespeople can provide.  One way eCommerce retailers can make up for this lack of personal attention is by having a thoughtfully designed website.  An inviting, easy to navigate online storefront can be a huge game changer in a driver down a site’s bounce rates and lifting conversion rates.

    Here are 4 essential eCommerce website features that every store needs!  

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  • 5 Ways To Leverage Discounts To Drive Sales

    Who would pay more if they could pay less?  Consumers are constantly looking for deals.  In fact, 62% of consumers report that they spend two hours per week searching for deals and special offers online.  Offering discounts is a great way to increase traffic to your store and boost sales.

     The first question to ask is, “will this help or hurt my brand?”  Offering discounts is not right for every store.  For example, if you have positioned your store as a luxury or high-end brand, offering discounts may not be your best bet.  Loyalty programs, as an alternative, would work well in that case.  But, if your margins are deep enough, offering some strategic discounts is a no-brainer! 

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  • eCommerce Customer Service Expectations

    Consumer expectations are shifting.  In general, customers want more attention and expectations regarding customer service are not an exception to this trend.  In fact, consumers are becoming less brand loyal, leaving for a competitor after a single negative experience.   To put this trend into context, in 2014, 76% of consumers reported having ceased purchasing due to a bad experience while in 2016, that figure rose to 82%.  Needless to say, it’s time to ramp up your customer service game!

    In anticipation of the shifting expectations for customer service, here are three things consumers report they would like to see from brands’ support channels!

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  • user generated content examples

    5 Can’t Miss Facebook Marketing Updates

    For the online marketing professionals, you know who you are, Facebook has always been a gold mine of useful information and segmentation, but a somewhat cumbersome platform to completely manage.  With that said, there is not a single digital advertiser out there who would advise you not to take a shot at marketing and advertising across the social media giant.   

    Facebook held its F8 conference back in April, and in case you missed it, there are some big updates coming!

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