• Why You Should Be Dedicating More Resources to Email Marketing

    Considering the myriad of online communication tools available today, it’s hard to choose which one will work the best.  One marketing initiative that works for almost every online retailer is email marketing.  While you may not be communicating with your personal network on a day to day basis via email, your brand should be marketing to customers frequently through this medium.  Dedicating ample resources to developing strong email campaigns will help your company scale and strengthen customer relationships.

    If you’re deciding how to allocate your marketing resources, here is some food for thought on why email marketing should receive a great deal of attention.

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  • 5 Call to Action Strategies to Lift Conversion Rates

    Your new eCommerce store is up and running.  Visitors are coming to the site.  Half the battle is already won!  After some time, you notice that your conversion rates have not lifted, but also that bounce rates are not particularly high.  So, what is going on, and what can you do about it?

    Based on this scenario, there is a good chance that the store lacks an effective call to action (CTA).  A CTA tells a store’s visitors what to do, what to buy, or where to click.  It can help shoppers begin navigating a site and can serve as the shortest path to a conversion.  Without a clear and effective CTA, a site’s visitors may lack direction and decide to leave.  

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  • Should Your eCommerce Business Sell on Amazon?

    Amazon is an absolute powerhouse.  In 2016, the eCommerce behemoth did $135.99 billion in revenue, up 27.08% from 2015.  When the firm seems to announce a major acquisition or new service every couple of months, it becomes hard to argue with the analysts who do not predict its growth will slow anytime soon.  Amazon’s influence is enormous.  They have dictated the standards for eCommerce service (think reliable, fast, and free shipping with Prime), and not only that, but other companies’ stock prices fall as soon as Amazon announces it will be entering their market.

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  • 5 Marketing KPIs All SMBs Should Be Tracking And What They Measure

    Marketing is fraught with buzzwords and acronyms. It often feels like things are made to sound more complicated than they need to be. Even the term “KPI” is laden with ambiguity. A KPI, or key performance indicator, can refer to any number of metrics, and if you are a small eCommerce marketer, it can be confusing to sift through the jargon and identify which ones are most important to keep track of. But there is no need to be overwhelmed. Behind most buzzwords and acronyms is a simple to grasp concept that can be really helpful in measuring a marketer’s success.

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  • 5 Copywriting Techniques To Improve Sales

    Copywriting:  It’s not just product descriptions and website headlines. For growing eCommerce stores, there is a bit more to it.  Strong copy can really give an online business an edge against its competitors and can play a big part in improving sales.

    While some copywriting dos and don’ts are fairly intuitive, other tips are supported by loads of psychological and UX design research.  

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