• Free Tool To Design Call-To-Action Buttons

    Every great ad has a strong Call-To-Action. One of the best ways to draw attention to your ad is to add a CTA button. You can spend hours building out a CTA button Photoshop or Illustrator but a great way to shave a bit of time is to use a CTA button generator.

    Buttonoptimizer.com offers a free tool that let’s you customize your CTA button and download it into PNG format or CSS code. With Buttonoptimizer, you can select the color, font, and styling that fits your brand and marketing needs.

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  • Designing for the Touch Age

    When Apple first launched the iPhone in 2007, people thought that touch screens would never take on. 

    Nearly a decade later, we’re living in a touch age. Whether you’re calling someone, responding to a customer query or simply watching a TV show, there’s a good chance, you are using a touch interface. 

    So, how exactly do you design for touch interfaces? Apple and Google have both provided excellent resources on how to design for touch interfaces. 

    Here are a few of our favorites:

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  • How to Create a Marketing Calendar That Delivers Results

    Planning your marketing calendar early is key to developing and managing a strategy that works and that will allow you to stay within your budget. If you’ve never created a marketing calendar, need a refresher or just want to find a better way to strategize for your coming year this is a great guide that will help you to be proactive and not reactive in your marketing and consumer outreach.

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  • Compressing Photoshop Files for Advertising

    Whether you’re updating your website, finessing an Instagram post or creating an ad – chances are, you’re using Adobe Photoshop. 

    Here’s a quick guide to compressing images to 40kb while retaining quality: 

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  • Effective and Automated Marketing

    Online advertising is encased in a web of mystery that is infuriating, complicated or requires a computer science degree. 

    However, measuring effectiveness of marketing and advertising is a necessity. If you don’t know what’s performing, there’s no way to effectively increase performance. 

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  • The Attention Economy

    The economics of any particular business is something that is discussed constantly. For our clients, this often means the quantification of things like “Cost of Goods Sold”, “Conversion Rate” or “Cash Flow.” At the most basic level though, everyone knows that economics boil down to supply and demand. What we tend to forget, however, is that the internet has created scarcity of a commodity that is almost always excluded when we create our spreadsheets: Attention. 

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  • Tracking Conversions via Google Analytics

    No matter what type of campaign you run, whether on Facebook, Google, Twitter or Poln –  it’s critical to know how to measure the performance of your campaign. For most retailers, tracking the source of sales is a crucial factor in determining its marketing budget.

    Our friends at Google have made it very easy to measure your campaign performance via Google Analytics.

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  • Giving the Little Guys Control of the Big Guns

    On behalf of our team at Poln (pronounced, “Pollen”), we’d like to take a moment to thank you for being a part of this journey.

    Poln started with a singular mission: make online advertising incredibly easy for retailers. We set out to democratize and demystify advertising, making it available to companies that don’t necessarily have deep pockets and huge teams…

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