• shopify seo pollen

    Shopify SEO: How to Hack Organic Search Traffic

    What is Search Engine Optimization (SEO) for Shopify Stores? For Shopify store owners, Search Engine Optimization (SEO) can often seem like a herculean task. How are you supposed to compete with hundreds of other businesses vying for the satisfaction of ranking high on the first page of Google for the products you sell? Turns out […]

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  • influencer marketing ecommerce shopify

    The Truth about Influencer Marketing – Will It Help Your Business?

    There are a lot of influencers out there today. We’ve seen our customers ask about influencer marketing to drive sales. But is it really worth it? In this post, we’ll go into detail about what influencers do, where they fit in the marketing funnel and look at how influencer marketing compares to advertising on Facebook and across the web.

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  • pollen easier facebook advertising

    What’s New with Pollen: Making Advertising Even Easier

    It’s been incredible and ever so humbling to see so many new and growing business drive sales with Pollen this year. We’re always striving to improve and we’re excited to announce our new features that are designed to help your Shopify store make more money. From easier campaign creation, suggested budgets and reporting updates, Pollen for Shopify is making advertising easy and simple.

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  • 24 killer halloween ad campaign ideas

    24 Killer Halloween Ad Campaign Ideas

    Boo! With Halloween coming up, it’s time to begin preparing your business for the holiday season. We all know customers are more likely to spend money during seasonal events, so let’s take advantage and run ad campaigns for Halloween.

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  • 5 Reasons Your eCommerce Store Needs a Shoppable Instagram Feed

    Modern technology strives to create greater efficiencies in products, services, and businesses as a whole.  Within eCommerce, the biggest leaps in efficiency can be seen in the consolidation or layering of existing technologies.  One great example of this is a shoppable Instagram feed of products.  

    Pollen has just launched Honeycomb, which allows customers to add products directly from a business’s Instagram post to their shopping cart.  This service truly provides an easier buying and selling experience for both business operators and consumers.  

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  • How User Generated Content Can Help Your Brand

    There is no question that there is value in interacting with customers over social media. Continuously pushing content to customers’ social media feeds helps your brand stay fresh in their minds and is important for retaining their business.

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  • Why Mobile Marketing Matters

    We spend a lot of time on our phones and other mobile devices.  Online advertising increased 22% in 2016, and while for the first time mobile ad spending surpassed desktop ad spending, more should be spent in this area.

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  • Why You Should Be Dedicating More Resources to Email Marketing

    Considering the myriad of online communication tools available today, it’s hard to choose which one will work the best.  One marketing initiative that works for almost every online retailer is email marketing.  While you may not be communicating with your personal network on a day to day basis via email, your brand should be marketing to customers frequently through this medium.  Dedicating ample resources to developing strong email campaigns will help your company scale and strengthen customer relationships.

    If you’re deciding how to allocate your marketing resources, here is some food for thought on why email marketing should receive a great deal of attention.

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  • 5 Call to Action Strategies to Lift Conversion Rates

    Your new eCommerce store is up and running.  Visitors are coming to the site.  Half the battle is already won!  After some time, you notice that your conversion rates have not lifted, but also that bounce rates are not particularly high.  So, what is going on, and what can you do about it?

    Based on this scenario, there is a good chance that the store lacks an effective call to action (CTA).  A CTA tells a store’s visitors what to do, what to buy, or where to click.  It can help shoppers begin navigating a site and can serve as the shortest path to a conversion.  Without a clear and effective CTA, a site’s visitors may lack direction and decide to leave.  

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  • Should Your eCommerce Business Sell on Amazon?

    Amazon is an absolute powerhouse.  In 2016, the eCommerce behemoth did $135.99 billion in revenue, up 27.08% from 2015.  When the firm seems to announce a major acquisition or new service every couple of months, it becomes hard to argue with the analysts who do not predict its growth will slow anytime soon.  Amazon’s influence is enormous.  They have dictated the standards for eCommerce service (think reliable, fast, and free shipping with Prime), and not only that, but other companies’ stock prices fall as soon as Amazon announces it will be entering their market.

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