The Best Shopify Apps for Fashion Brands
Shopify Apps for Fashion Brands
Let’s talk about fashion eCommerce marketing. It’s projected that eCommerce apparel, footwear, and accessories revenue will grow $30 billion over the next 5 years, bringing the total revenue in the United States to over $96 billion annually. That’s massive! If you’re running an eCommerce fashion business, you’re going to want a piece of the pie.
It’s no secret that your brand chose a great time to throw their hat in the eCommerce ring; however, with increased customer presence comes greater competition. With greater competition comes the need to create operating efficiencies throughout your store. In the eCommerce world, automation is everything. If you’re a Shopify customer, there are some great apps that not only save you time, but also improve your ads, customer relationships, sales, and optimize your website at the same time!
Here’s a quick list of some of the best Shopify Apps for fashion brands:
Best Paid Shopify Apps
Product Fees & Charges for Transaction Fees
This app allows you to gain extra profit from your products in the form of charging your customers transaction fee for additional services such as gift wrapping, express delivery, or even personalist options. The other great thing about this app is that it allows you to optimize your pricing for a product, meaning that the free can be set as either a percentage or a fixed price.
Pollen for Facebook Advertising
Pollen is an advertising automation platform that helps you sell more products and build brand awareness on Facebook and across millions of websites. It leverages key information from your website like your customer list, social page engagement and visitor demographics to find similar people on the internet who are most likely interested in your products. Pollen makes your data to work for you, and the best part is, you don’t have to do any of the “data mining” yourself.
Pollen also automatically optimizes your ad spending on both attracting new customers and retaining your current customers, taking the guesswork out of budget allocation. When you have multiple ad campaigns, Pollen finds out which performs the best and allocates your budget to the top performer ad units, so that you don’t have to spend extra time and money to test them yourself. Campaign setup takes 2 minutes from start to finish.
Have you ever found it frustrating when you love a product so much but have to wait days for the owner to reply? You don’t have to be like that! Tidio Live Chat is one of the best shopify apps as it integrates a chat within your page with just a click! You’ll always be able to be online as they have a mobile app that connects straight to your story. Communication is important in regards to making sales and building strong relationships.
Hypervisual Page Builder for Product Pages
A beautifully designed Shopify will convert more sales, and Hypervisual Page Builder allows you to do just that. There is no coding whatsoever and has been proven to help improve your conversion rates as they have added to cart forms, embedded product collections, videos, images, and built-in email opt-in forms.
Honeycomb for Shoppable Instagram Feed
Instagram boasts 600 million active monthly users. Starting a social channel for your fashion brand is a no-brainer and converting your feed into a shoppable page is an even easier way of generating sales for your brand. Download Honeycomb and watch the social sales start rolling in!
Reamaze for Customer Service
Customer service is a big thing, whether you are selling online or in person. It’s important that you have a quick response, not only on your Shopify store but on your social media platforms too. Reamaze allows you to stay connected to your customer as possible and integrates your Facebook, Messenger, Instagram, Twitter, SMS/MMS, and Shopify all in one place.
Gift Cards are a great way to bring in revenue over the holidays, especially around Christmas time, so you’d be mad not to utilize them. The Shopkeeper Gift Card app is one of the best Shopify apps to increase sales and gives the customer more creative freedom by allowing them to choose from hundreds of designs. The best part? This app allows your gift cards to be compatible with mobile and print!
Best Free Shopify Apps
Bulk Discounts for Discount Codes
Discounts are a great way to reward your customers for their loyalty and to make a quick cash flow. Bulk Discounts is a free app available in the Shopify store that allows you to generate up to 250,000 discount codes in all but a few clicks!
Consistent Cart & Activity Monitor for Abandoned Cart Recovery
Abandoned cart recovery can be a frustrating element of owning an online store. However, the key is to not let the customer get away that easy, and instead email them and remind them they have the opportunity to still purchase the product. With the Consistent Cart & Activity Monitor, you are able to monitor your cart in real-time, meaning right as someone is in there. It also has an automated messenger, email, and push messages.
Conversion Plus for Conversion Rates
Online merchants are losing 67.45% of sales from cart abandonment. What if such a strong influence on abandonment can be addressed simply by introducing a sense of urgency into your checkout flow? Conversion Plus helps you achieve this.
Reviews can make all the difference in the world when it comes to a customer buying your product. Shopify Product Reviews is one of the best free Shopify apps and allows you to add a customer review feature to your products so you don’t miss out on this opportunity. This provides a way for your customers to engage with you, as well as each other to encourage sales on your behalf.
Useful Link: How Leveraging Product Reviews Can Increase Sales
Social Photo is a new form of product reviews. As you’ve likely experienced, often times the image of a product on a webpage doesn’t translate into what that product actually looks like in the real world. Social Photos is one of the best Shopify apps of 2017 and allows your shop to pull in social posts of your customers wearing products from your store. This gives new shoppers a unique window into how these will look in person, further enticing the sale.
With social media being such a powerful marketing tool in our modern age, you would be mad not to use it. To always ensure that you are making the most out of your social media marketing, you should include social sharing buttons, and Shopify has an app just for you. Social Sharing Buttons allow you to connect to your social accounts, including – Facebook, Twitter, Pinterest, Instagram, Google +, Youtube, Blogger, and Tumblr.
As you can see, throwing in a few of Shopify Apps for your eCommerce fashion brand can really help from an efficiency standpoint and ensure your business runs even smoother. Fashion is a competitive space in eCommerce. But with the help of Shopify Apps, you can start generating more sales and increase customer satisfaction all while introducing your customer base to new products. Creating a seamless shopping experience is the key to retaining traffic online!
Don’t forget to start a 7 day free trial of Pollen on the Shopify App Store to improve your advertising performance!
Any other tips? Feel free to comment below.