5 Ways to Promote Your Brand This Holiday Season

Promoting your brand during the holidays is all about going above and beyond and thinking outside of the box.  With stiff competition this year, eCommerce shops are looking for ways to distance themselves from the rest of the crowd.

The good news is that more consumers are spending online than last year.  In fact, Cyber Monday saw revenue growth of 21.6% overall and further, on Black Friday alone, consumers spent $500 million more than last year.  

With a lot of revenue on the table, it’s crucial to promote effectively online these last few weeks of 2016.  To put things in perspective, about 3 million less people shopped in stores than online this year, which means, when it comes to promoting your brand online, there are a lot more consumers to target!  

Here are 5 ways to promote your brand this holiday season!

1.  Video Ads

Video ad engagement is off the charts.  In fact, after a user watches a video ad they are 64% more likely to buy that product online.  Combine that with the increased browsing traffic and high buying intent that the holiday season brings, and you’ll realize investing some of your budget towards video ads this year is an absolute no-brainer.  The best part is, Pollen now serves video ads across premium platforms like Hulu, ABC and NBC.  Even better, if you don’t have the team in-house to build out these ads, we’re more than happy to take on the leg work…for free!  

2.  Social Media

We all know the benefits of using social media to boost engagement (hint, you have an audience of 1.79 billion monthly users), but have you thought about joining “Holiday Deals” Groups on Facebook?  Although some of these groups are filled with spam, there are many great public groups out there that you can join and post the deals you are promoting through your website.  This is a great way to attract audiences who are not aware of your brand or were not aware of a deal you were promoting.  

3.  Know Your Competition

If you’re like us, chances are you’ve searched for coupon codes online before.  As you can imagine, traffic on these forums jumps many-fold during the holiday season as consumers look to get the best bang for their buck.  These forums serve two great purposes: the ability to post your brands deals within and also the ability to scope out what your competition is advertising for promotions.  We’d recommend checking out Slick Deals and Gotta Deal.

4.  Online Deals

Online shoppers love websites dedicated to deals, especially around the holidays.  In fact, 93% of shoppers use a discount or coupon code throughout the year.  Try RetailMeNot and don’t forget to work on compelling promotions to set your brand apart from the rest!

5.  Email Marketing

There is no better way to retain your holiday traffic and promote your sales than to send out email marketing campaigns to your current subscriber list.  Email marketing has a 3800% ROI and is one of the most effective ways at drawing users to your website and to keep them spending!

By combining these 5 ways to promote your brand this holiday season, you’ll be in great shape to close out 2016 all while gaining a new following for the New Year!

Any other tips?  Feel free to comment below.