5 Ways to Boost Holiday Sales

As your online business is prepping for the holiday spending season, it’s ‘the most wonderful time of the year’ to set your eCommerce shop apart from the crowd.

It’s no secret that the biggest selling times of the year are November and December.  In fact, many companies over the past few years have reported generating over 20% of their yearly revenue just in these months.  

So get ready!  Here are 5 effective ways to boost holiday sales this year!

1. target specific holidays

Not all holidays will be applicable to your business, so don’t feel the need to market during all of them.  Go with your gut and anchor your strategy around the big ones.  Not sure the best times to implement marketing campaigns?  Try taking a look at your 2015 Q4 financials and demographic information from sales to paint a stronger picture with the hard data.  In leveraging these operational overviews you’ll be on your way to a successful selling season!  

2. Email marketing

We all know email marketing is a great tool to boost revenue inside and out of the holiday season.  Email marketing generates 126% more lead growth generation than companies that do not take advantage of this strong marketing tool.  Offering discounts to your customers as a way to collect email addresses is also an excellent way to increase your prospect list and drive sales for your company during these months.  This leads us to our next point…

3. Leverage offers and discounts in exchange for reviews

Reviews are crucial for sales conversion.  With a huge switch to online shopping in the past few years, consumers need a way of trusting an unknown brand.  Product reviews boost online revenue by up to 62%.  So by offering discounts to customers who review your products, you’ll have made a stronger case for a new user to feel comfortable purchasing your products.  

4. Pay attention to the little guys

Christmas, Hanukkah, and New Year’s are what most of us are leading towards from a marketing perspective, but they aren’t the only holidays you should pay attention to.  In fact, they are pretty insignificant in terms of sales; however, Black Friday, Small Business Saturday, and Cyber Monday are the dates that you should be aggressively advertising for, weeks in advance.  What we’re trying to say is, don’t wait until December, it will be too late!

5. Inventory clearance and free shipping

After the chaos of November concludes, the last push to make in early December is to offer clearance sales and free shipping to customers who are a bit late getting around to their holiday shopping.  Trust us, they will thank you!   


By following these 5 simple ways to boost holiday sales, you’ll be in a great place to take full advantage of your customer traffic this season.

Any other tips?  Feel free to comment below.