5 Black Friday Promotion Ideas to Boost Holiday Revenue

Let’s face it.  For consumers, Black Friday is all about buying and for businesses, it’s all about selling.  2015 saw almost $6 billion spent online in the US over the course of this weekend and 2016 is headed even higher.  We know you have been working like crazy stocking up on inventory, organizing your marketing calendar, and ramping up your advertising.  

As customers will be fighting to find the best deals online, we thought we’d offer some guidance on creating some promotional ideas that will really grab your audience’s attention.

Here are 5 Black Friday promotion ideas to boost holiday revenue this year!

1.  Gift Cards

Who doesn’t love a gift card?  Ever arrive at a holiday and realize you forgot to get someone important a gift?  Hello gift card!  Offering these when a customer completes a purchase above a certain spending threshold is a great way to engage an audience and also generate brand awareness for your business as you’ll pick up an additional customer this way!

2.  Social Media

Social media is buzzing during the holidays and it’s a great tool to build anticipation leading up to the holidays and beyond by announcing new discounts every day.  Include a promotional code for your followers to use at check out and watch your sales start rolling in.  

3.  Bundle Products Together at a discount

Have a few products that you’d like to sell more of?  Try bundling them in with other complimentary products in your store (e.g. include shaving cream with a new razor).  This is a great way to draw attention to new products and products you’d like to get off your shelves.  

4.  Partner with another Brand

Cross promotion is a way of leveraging another brand’s audience to draw them back to your page.  Strategic partnerships are essential for building long term relationships with other brands and different verticals in the eCommerce space.  

5.  Ramp up discounts

Start with some modest sales the day before Black Friday and then by the end of the weekend, offer huge blowout sales throughout your product line to entice anyone on the fence or last minute shoppers to your store!


We know that the holiday’s can be a stressful time for your business, but they can also be a hugely rewarding time.  Get excited because by implementing these very simple 5 Black Friday promotion ideas you’ll be on your way to boosting holiday revenue this year.  

Any other tips?  Feel free to comment below!