• How to Boost Average Order Value for your eCommerce Store

    Let’s talk about your eCommerce store’s average order value (AOV). You finally have your store up and running and the orders are coming in by the truckload! This should be an exciting time for you and your store. However, you notice that despite the orders you are pulling in, you aren’t seeing the revenue you want. So, what seems to be going wrong? This is a common issue that affects businesses of all sizes in different industries, so there’s no need to panic! The issue stems back to the fact that your average order value is low. What does this mean?

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  • shopify marketing pollen advertising

    Shopify eCommerce Marketing: How to Get Started with Marketing

    Marketing gives life to a business. Whether you’re a brand new Shopify store that just launched or an established store looking to improve your marketing, there are plenty of ways to bring in sales and increase your revenue. One of the best ways to make sales is to market your business. But where do you start with marketing? How do you know your current Shopify marketing efforts are working?

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  • How User Generated Content Helps Your eCommerce Brand

    Let’s talk about User Generated Content aka UGC. Usеr gеnеrаtеd соntеnt іs аnу fоrm оf соntеnt thаt hаs bееn рrоduсеd bу usеrs оf аn оnlіnе sуstеm, sеrvісе оr brаnd. Тhе tуре оf соntеnt ranges from twееts аnd rеvіеws tо vіdео аnd аudіо fіlеs. Whіle реорlе hаvе bееn shаrіng stоrіеs аbоut brаnds fоr dесаdеs, tесhnоlоgу hаs sіgnіfісаntlу сhаngеd hоw wе tеll stоrіеs tоdау. UGС іs а tуре оf соntеnt сrеаtеd bу а соnsumеr аnd bесоmеs раrt оf а brand’s assets.

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  • 5 Instagram Contest Ideas to Grow Your Following

    Instagram has blown up in the last two years, and its rapid growth shows no sign of slowing down: in 2015, Instagram boasted a 47% increase in active users, compared to a 7% increase for Twitter and a 9% decrease for Facebook. Studies predict a nearly 37% increase in US Instagram users alone by 2018.

    Instagram provides a simple, universally acclaimed marketing opportunity: the Instagram Contest. Everyone from Starbucks to Habitat for Humanity is getting in on the game. You can use these contests as a creative way to increase brand awareness and grow your community.

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    Shopify SEO: How to Hack Organic Search Traffic

    What is Shopify SEO? For Shopify store owners, Search Engine Optimization (SEO) can often seem like a herculean task. How are you supposed to compete with hundreds of other businesses vying for the satisfaction of ranking high on the first page of Google for the products you sell? Turns out it’s not as hard as […]

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  • influencer marketing ecommerce shopify

    eCommerce Influencer Marketing – Will It Help Your Business?

    There are a lot of influencers out there today. We’ve seen our customers ask about influencer marketing to drive sales. But is it really worth it? In this post, we’ll go into detail about what influencers do, where they fit in the marketing funnel and look at how influencer marketing compares to advertising on Facebook and across the web.

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    What’s New with Pollen: Making Advertising Even Easier

    It’s been incredible and ever so humbling to see so many new and growing business drive sales with Pollen this year. We’re always striving to improve and we’re excited to announce our new features that are designed to help your Shopify store make more money. From easier campaign creation, suggested budgets and reporting updates, Pollen for Shopify is making advertising easy and simple.

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