• 5 Reasons Your eCommerce Store Needs a Shoppable Instagram Feed

    A shoppable Instagram feed is when you upload your Instagram posts automatically to your website and tag your product listings in the photo. Users can then browse these posts and purchase the items shown in the photo. For example, if you’re a fashion brand, you can upload an image with a dress, bracelet and shoes. That photo can then be tagged with the product links for the clothing items and your customers can add the products to their carts with one click! Sounds cool right?

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  • Why Mobile Marketing Matters

    We spend a lot of time on our phones and other mobile devices.  Online advertising increased 22% in 2016, and while for the first time mobile ad spending surpassed desktop ad spending, more should be spent in this area.

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  • Why You Should Be Dedicating More Resources to Email Marketing

    Considering the myriad of online communication tools available today, it’s hard to choose which one will work the best.  One marketing initiative that works for almost every online retailer is email marketing.  While you may not be communicating with your personal network on a day to day basis via email, your brand should be marketing to customers frequently through this medium.  Dedicating ample resources to developing strong email campaigns will help your company scale and strengthen customer relationships.

    If you’re deciding how to allocate your marketing resources, here is some food for thought on why email marketing should receive a great deal of attention.

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  • 5 Call to Action Strategies to Lift Conversion Rates

    Your new eCommerce store is up and running.  Visitors are coming to the site.  Half the battle is already won!  After some time, you notice that your conversion rates have not lifted, but also that bounce rates are not particularly high.  So, what is going on, and what can you do about it?

    Based on this scenario, there is a good chance that the store lacks an effective call to action (CTA).  A CTA tells a store’s visitors what to do, what to buy, or where to click.  It can help shoppers begin navigating a site and can serve as the shortest path to a conversion.  Without a clear and effective CTA, a site’s visitors may lack direction and decide to leave.  

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  • Should Your eCommerce Business Sell on Amazon?

    Amazon is an absolute powerhouse.  In 2016, the eCommerce behemoth did $135.99 billion in revenue, up 27.08% from 2015.  When the firm seems to announce a major acquisition or new service every couple of months, it becomes hard to argue with the analysts who do not predict its growth will slow anytime soon.  Amazon’s influence is enormous.  They have dictated the standards for eCommerce service (think reliable, fast, and free shipping with Prime), and not only that, but other companies’ stock prices fall as soon as Amazon announces it will be entering their market.

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