• 5 Marketing KPIs All SMBs Should Be Tracking And What They Measure

    Marketing is fraught with buzzwords and acronyms. It often feels like things are made to sound more complicated than they need to be. Even the term “KPI” is laden with ambiguity. A KPI, or key performance indicator, can refer to any number of metrics, and if you are a small eCommerce marketer, it can be confusing to sift through the jargon and identify which ones are most important to keep track of. But there is no need to be overwhelmed. Behind most buzzwords and acronyms is a simple to grasp concept that can be really helpful in measuring a marketer’s success.

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  • 3 Reasons Why You Should Be Leveraging Ephemeral Content In Your Marketing Strategies

    While many people in the ad industry have doubts about Snapchat’s business model, marketers should have no doubts about the usefulness of ephemeral content for sparking engagement and strengthening relationships with customers.  But first, what is ephemeral content?  Ephemeral content is just a fancy term for disappearing content like Snapchat and Instagram Stories.  With these platforms rolling out more marketing friendly features, ephemeral content is sure to remain one of the biggest marketing trends to watch in the years to come.

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  • 5 Automated Email Workflows To Try Out

    10%.  That is how much a personalized email can improve conversion rates.  And when talking about conversions, 10% is a big deal.  Yet, behavior-based email marketing is one of the most underutilized strategies out there with just 20% of marketers reporting they use automated workflows.  The revenue this strategy can generate is a big reason to start taking advantage of this technology.  With around 75% of all email revenues coming from triggered campaigns rather than generic ones, it is hard not to see the value in trying out an automated workflow.

    While setting up a series of triggered campaigns may seem daunting, with software like MailChimp, Hubspot, and Yesware, it is actually fairly simple.  

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  • 5 Marketing Trends to Watch in 2017

    Digital marketing is constantly changing.  There always seems to be a new toy engineered to better connect brands with shoppers and customers.  Some of these programs have had long term success while others’ popularity and functionality was short-lived.  It is great to be aware of these shiny new products, as some can really improve sales; however, understanding the bigger marketing trends can ultimately better prepare a business for change and position it for continued growth.

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    Essential eCommerce Website Features

    There is tremendous upside to doing business online.  Brands can connect with shoppers all over the world with a level of ease impossible to achieve by brick and mortar stores.  However, one thing eCommerce businesses fall behind traditional stores in is the personal touch real salespeople can provide.  One way eCommerce retailers can make up for this lack of personal attention is by having a thoughtfully designed website.  An inviting, easy to navigate online storefront can be a huge game changer in a driver down a site’s bounce rates and lifting conversion rates.

    Here are 4 essential eCommerce website features that every store needs!  

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  • 5 Ways To Leverage Discounts To Drive Sales

    Who would pay more if they could pay less?  Consumers are constantly looking for deals.  In fact, 62% of consumers report that they spend two hours per week searching for deals and special offers online.  Offering discounts is a great way to increase traffic to your store and boost sales.

     The first question to ask is, “will this help or hurt my brand?”  Offering discounts is not right for every store.  For example, if you have positioned your store as a luxury or high-end brand, offering discounts may not be your best bet.  Loyalty programs, as an alternative, would work well in that case.  But, if your margins are deep enough, offering some strategic discounts is a no-brainer! 

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