Q2 marks the start of online businesses ramping up their advertising and promotional sales. In fact, eCommerce grew by a whopping 16% in Q2 of 2016 and we’re expecting continued growth this year!
As customers will be fighting to find the best seasonal deals online, we thought we’d offer some guidance on the best ways to grab your audience’s attention these next few months!Read More
Email marketing: one of the most effective ways of retaining customers during the year. So effective, in fact, that for every $1 spent on email marketing, you can expect a $38 return!
We know you’ve gained a few new email addresses in Q1 this year, now it’s time to add these to your queue and start reengaging your converted audience.Read More
It’s simple: the quality of your store’s customer service can make or break your business. In fact, 89% of shoppers have stopped buying from online stores after they’ve experienced poor customer service. Further, 40% of shoppers begin purchasing from a competitor because of their reputation for great customer service.
Needless to say, in today’s attention economy, once you push a shopper to your site, it is crucial that you keep them there. Customer service is one of the easiest ways to strengthen your retention funnel!Read More