• 5 Strategies to Help Create the Perfect Call to Action

    Display advertising has grown significantly over the past few years.  In fact, it’s difficult to find a site nowadays that isn’t ad enabled.  With that said, it’s a great time for online businesses to get in on the action!  In order to reap the benefits of over $24 billion expected in projected revenue from display ads this year, it’s crucial to find ways to make your ads stand out. 

    We’ve put together 10 tips for designing banner ads that drive sales, but let’s drill down further on this topic.  One of the ways to really draw users into your advertisements is to create the perfect call to action on your ads.  A call to action is critical because it ensures your ad “clickable.”  CTA’s are typically in the form of a button.  This helps the CTA jump off of your advertisement.  

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  • How to Effectively Use Snapchat For Business

    A new generation is dictating how digital content is created and consumed and Snapchat firmly sits at the top as one of the most-used vessels.  For business leaders and marketers focused on content creation, Snapchat is a unique platform that provides an opportunity for brands to get their products in front of a younger, targeted audience.

    Snapchat boasts an impressive 60 million daily active users in the United States and Canada with 77% of college students using Snapchat daily.  Further, Snapchat consumers watch over 10 billion videos per day!  

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  • Why Your Business Should Blog

    You’ve probably heard it before, but we’ll say it again.  Blog, blog, blog, and blog some more!  

    Not only will this form of content creation help activate your entire marketing funnel (that’s right, acquisition, conversion, and retention), but with less than 1,500 words needed to make an impact, blogging is a no-brainer when it comes to marketing strategies. 

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  • Email Marketing Strategies to Help Retain Customers

    Email marketing is one of the most effective ways of retaining customers.  So effective, in fact, that for every $1 spent on email marketing, you can expect a $38 ROI!  

    We know that you worked hard in 2016 to build your email list and now, with the new email address you acquired, it’s time to add these to your 2017 queue and start reengaging your converted audience! 

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  • Online Marketing 101 for New eCommerce Stores

    Did you decide to open an eCommerce store in 2017?  We don’t blame you, it’s truly a terrific time to be an online retailer!  In fact, over half of consumers are now doing their shopping online instead of making purchases in a physical store.  As the online customer base continues to grow, there are some important strategies to adopt to stay one-step ahead of the competition! 

    While we know you’ve been working tirelessly to launch your business, we’ve put together a quick marketing guide for new eCommerce stores to help you jumpstart your Q1 efforts! 

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  • 5 Tools to Help Eliminate Shopping Cart Abandonment

    As online shopping grows, shopping cart abandonment continues to be a significant problem affecting businesses of all sizes.  On average, 68.63% of shopping carts are abandoned, equating to over $4.9 trillion dollars left in the cart globally.  Needless to say, combating this issue should be a top priority for brands with the goal of bringing down that percentage as much as possible. 

    There are many strategies businesses use to start attacking shopping cart abandonment, but remember, implement each strategy one at a time to accurately track what is making improvements and what is not.  

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  • 5 Website Design Tips for Your eCommerce Store

    2017 will undoubtedly see unprecedented growth in the eCommerce space.  As more and more shoppers move to online buying, the competition will not only be stiff from a product and marketing standpoint, but also from a user experience (UX) one.  

    Plain and simple, as the owner of an eCommerce business, it’s important to make the realization early on that your website is your storefront.  Implementing an aesthetic that is on brand, draws in your desired customer, and is easy to navigate is fundamental in growing your business.  In fact, given 15 minutes to browse content on the web, 66% of people would rather read something that is aesthetically pleasing than just a plain interface.  Needless to say, it’s time to move your website overhaul to the top of your to-do list! 

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  • A/B Testing Display Ads 101

    You’ve mastered the basics of creating impactful display advertisements.  So, what’s next?  Well, as advertisers, we are continuously trying to strengthen and optimize not only our strategy, but the effectiveness of our creative units.  A/B testing allows us to examine single variables and compare their performance directly against each other, allowing the tester to tweak and optimize for the best marketing return.  

    Google was at the forefront of adopting this process, which started about 12 years ago and used it to determine how many search results they should lay out on one page.  To give you an idea of how much they utilize A/B testing, in 2011, they ran over 7,000 tests.   

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  • Tips For Creating Effective Display Advertisements

    Making the leap to running display advertising campaigns across the web can often be a scary one for some small businesses.  The apprehension stems from either the task of developing campaign strategy and targeting, or just as frequently, business owners are not quite sure how to successfully activate these campaigns from a creative standpoint.  

    While display advertising is part art and part science, the ad creative you set forth is often times the first time a potential customer interacts with your brand, especially if you are focusing on the prospecting stage of your marketing funnel.  Having a defined brand image and product photography on hand is step one. 

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  • How to Drive Brand Awareness Online in the New Year

    2017 is going to be a huge year for eCommerce shops.  Now that you’ve successfully implemented a marketing calendar to serve as a road map for the upcoming months, the job is now to activate compelling campaigns and strategies surrounding those dates and get new customers to your store.

    So, how do small to mid-sized businesses create brand awareness with so much noise online?  The answer is not always the simplest as online marketing and advertising is a holistic pursuit in which eCommerce stores must rely on a variety of resources to get the job done.  With that said, it couldn’t be a more exciting time to be an online retailer as more and more consumers are making purchases online.  In fact, experts are predicting that eCommerce revenue will surpass $2 trillion (in a 12 month period) in the next few years.  

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  • 5 eCommerce Tips for 2017

    We saw unprecedented growth from many of our online retailers during 2016 and we can’t wait to see them continue to grow in 2017.  As many eCommerce shops are scaling up in the New Year, it’s important that we look back on 2016 for lessons and ways to improve into the future. In the spirit of kicking off the New Year strong, we’ve put together some effective eCommerce tips that have worked well this year and we expect to keep growing!

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