• How to Attract Customers With Gift Guides

    You acquired a lot of new customers over the Black Friday Weekend.  While online shoppers came out in record numbers this year, the one thing that we can count on is those Black Friday shoppers are not done spending yet.  In fact, it’s projected that as much as $117 billion will be spent in total this holiday season.

    So what are some ways to stand out from the crowd and engage new and repeat customers?  Holiday Gift Guides are a perfect way to engage users and add value during the gift giving season!

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  • December Can’t Miss Marketing Events

    Congratulations!  You made it through a historic Black Friday Weekend.  (Historic as in a record $3.34 billion spent on Black Friday alone!)  Your hard work over the past month didn’t go unnoticed and, from the feedback we’ve heard thus far, your clients are as happy as ever!  Time to take a deep breath, catch up on some sleep, and get ready for an unforgettable December! 

    You might be thinking, “I absolutely nailed the Black Friday weekend, so what’s next?”  Well, exciting news: your holiday sales generation is not even close to over.  Now is the time to take what we learned over the last few days and apply it to this last month so we can finish 2016 strong!  

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  • Last Minute Guide: Black Friday Weekend Customer Retention

    Welcome to the final article in our 3-part series!  To recap, we’ve covered different strategies to activate the acquisition and conversion sections of your marketing funnel to help you drive more traffic and sales during one of the biggest spending weekends of the year.  

    In this article, we’ll be focusing on the last part of your funnel, customer retention.  If you’ve followed our advice in the other two articles in this series you’ll likely see an increase in customers on your site during Black Friday and Cyber Monday.  Keeping those shoppers interested in your products and your brand top of mind will lead to a successful December and will set you on a course for a strong 2017. 

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  • Last Minute Guide: Black Friday Weekend Customer Conversion

    To continue on with the 2nd article in our 3-part series, we’d like to bring you our last minute guide to Black Friday Weekend customer conversion.  

    Conversions are the name of the game on Black Friday, but with stiff competition and even steeper sales to rival, potential shoppers can be suade to another brand easily.  Don’t fret though.  To combat this, we’ve put together this last minute guide to Black Friday Weekend customer conversion.   

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  • Last Minute Guide: Black Friday Weekend Acquisition

    Attention!  Attention!  Attention!  Black Friday Weekend is 7 days away!

    Over the past month, we’ve written extensively about the Black Friday Weekend and how to get the most out of these 4 days (yes, we’re tagging on Cyber Monday as well).  As with most business goals, planning is key.  That said, if you haven’t started planning yet, we’ve put together a series of articles to guide you through the best ways to activate the 3 main areas of your marketing funnel this holiday season.  

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  • What Products Should You Advertise On Cyber Monday?

    Cyber Monday is a $3.19 billion day for eCommerce businesses across the country.  We’re predicting that 2016 will reach even higher.  With consumer money to be spent, an important consideration for your brand is advertising the right products to the correct demographic.

    We know that your product line is diverse in all the right ways, and that’s great, especially when you consider the average shopping cart last Cyber Monday had 4 items in it.  With that said, it is important to hone in on exactly what items should be given a little extra love.  

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  • 5 Unique Ways to Grab Customer’s Attention This Black Friday

    You’re making a list…and checking it twice…and going to find out how to get customers to your website this Black Friday.  But first, give yourself some credit because we know you’ve been working tirelessly on your promotional ideas, downloading apps to improve your sales, and fine-tuning your retention strategies!  Bravo.   

    Here at Pollen, we love thinking outside the box.  And, since you are fighting for customers in an attention economy this Black Friday weekend (and always), we put together a list of 5 unique ways to grab customer’s attention this Black Friday and beyond.  

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  • How Video Ads Can Help You Sell More This Holiday Season

    If you’ve ever watched a video on YouTube or Hulu before (we know you have), you’ve definitely been exposed to video advertisements.  You know the ones — short clips that run prior to the video loading or that appear in commercial format throughout your stream or even a regular display ad unit that has a slideshow type animation.  

    As the owner of an eCommerce business and one who is ready to ramp up their marketing and advertising for the holiday season, we have some great news: video ads are extremely engaging and have been shown to lead to higher conversion rates than traditional ads! 

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  • 5 Black Friday Promotion Ideas to Boost Holiday Revenue

    Let’s face it.  For consumers, Black Friday is all about buying and for businesses, it’s all about selling.  2015 saw almost $6 billion spent online in the US over the course of this weekend and 2016 is headed even higher.  We know you have been working like crazy stocking up on inventory, organizing your marketing calendar, and ramping up your advertising.  

    As customers will be fighting to find the best deals online, we thought we’d offer some guidance on creating some promotional ideas that will really grab your audience’s attention. 

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  • 6 Creative Best Practices for Your Holiday Ads

    Now that your holiday calendar is organized and you’re ready to implement the marketing plan, the next step in the process is to effectively advertise what you’re planning on selling.  With some stiff competition this holiday season comes a great opportunity for your brand to shine.  In fact, holiday return on ad spend (ROAS) skyrocketed to 113% last year.  Most importantly, designing creative that promotes your brand effectively will set you apart from the rest. 

    A strong ad is not just important during the holidays, it’s a necessity.  Engagement rates also saw a huge lift last year with desktop click-through-rates increasing by 104% and mobile up 11% across the board during November and December.  Creating a compelling advertisement is a key step in driving revenue for your brand during the holiday season. 

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  • The Procrastinator’s Black Friday & Cyber Monday Check List

    Late to the Black Friday and Cyber Monday party?  It’s time to act and act fast!  Yes, in an ideal world, your Black Friday and Cyber Monday planning would have started in October or before, but we know, often times the ideal situation is far from the realistic situation.  While your business priorities might have been elsewhere over the last month, now is the time to go full steam ahead into what will be a historic buying weekend in stores and online. 

    While Black Friday planning takes time and effort from everyone in your organization, there are some easy first steps to take today to ensure your eCommerce shop has a successful weekend.

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  • What is Singles Day and Why Should Your eCommerce Store Care?

    Let us introduce: Singles Day.  As you guessed, Singles Day is the opposite of Valentine’s Day and geared completely to those of us out there flying solo.  But trust us, it’s not nearly as lonely as it sounds.  

    We know you have your sights set on the Black Friday weekend and general holiday season; however, Singles Day is a great opportunity for your brand to test the waters and give a fun marketing push 2 weeks before the typical holiday chaos starts.  

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  • 6 Customer Retention Strategies for the Holidays

    The 2016 holiday season will undoubtedly see an increase in website traffic and sales for your eCommerce shop.  Just how big is the Black Friday weekend through Thanksgiving?  Last year data released by Adobe reported $4.45 billion online on Black Friday and Thanksgiving Day! 

    Pollen has the top of your marketing funnel covered this holiday season, but while driving qualified prospects to your site is key, moving the influx of traffic through your sales funnel and turning those users into loyal, repeat business year after year is the key to a successful Black Friday weekend. 

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  • Can’t Miss Holiday Marketing Events

    The holiday marketing season is in full swing.  With two months left in 2016, let’s finish the year on a strong note! 

    As you can probably imagine, Q4 is the biggest spending time of the year for eCommerce shops.  In fact, last year online retailers saw just about $90 billion in revenue generated in the United States!  Further, historically, apparel shops have seen 22% of their annual revenue come in during the months of November and December.  And, it’s no surprise that electronics and appliances go fast during the cooler months as well.  

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