• 6 Ways to Optimize Your Website for The Holidays

    The 2016 holiday season is going to be a big one in terms of browsing activity and dollars spent.  Last year saw $3.19 billion in digital sales on Cyber Monday and this year that figure is expected to increase again.  Needless to say, if you’re an online retailer, it’s time to start planning! 

    We’ve written previously about getting customers to your website during the holidays and boosting sales during the holiday season, but let’s drill down on an important category that falls between these two: optimizing your website for the holidays.  

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  • 5 Essential Shopify Apps to Help You Sell More This Holiday Season

    The holidays are about giving!  While giving comes in all different shapes, sizes, and price ranges (free included, of course), for eCommerce shoppers, giving is achieved by buying.  For online shops, buying is achieved by selling 🙂 

    Digital sales on Cyber Monday jumped by 20% last year and are expected to grow again this year.  And with an average order values on Cyber Monday expected to increase from the all time high of $123.43 in 2015, now is as good of a time as ever to jump in head first.   

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  • 7 Tips for Boosting SEO During the Holidays

    SEO might not be at the top of your priority checklist when you’re prepping for the holiday season.  Although we understand that boosting SEO is an ongoing battle, giving thought to your website and how customers interact with it, especially during the holiday season, will make a huge difference in your search engine placement this year, and therefore the amount of traffic generated during the holidays, and of course, the amount of sales your brand receives.  

    Here are 7 tips for boosting SEO during the holidays.   And as we’ve advised in the past, start now!  

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  • Gearing Up For A Successful Cyber Monday

    Preparing for Cyber Monday is not as daunting as it may seem, we promise!  To alleviate some of the headache around planning, focus your efforts around these four areas: inventory, marketing and advertising, sales and promotions, and leveraging historical shopping data to drive the best results for your business this year.  

    We know there’s a lot of competition surrounding Cyber Monday, but it truly provides a great window for your business to get in front of new customers. 

     

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  • 5 Ways to Boost Holiday Sales

    As your online business is prepping for the holiday spending season, it’s ‘the most wonderful time of the year’ to set your eCommerce shop apart from the crowd. 

    It’s no secret that the biggest selling times of the year are November and December.  In fact, many companies over the past few years have reported generating over 20% of their yearly revenue just in these months.  

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  • What is an Email Blast and How Does it Work?

    Let us start out by saying, email blasts (eBlasts) are not spam.  In fact, an email blast serves as just the opposite; these are very highly targeted campaigns that are intended to go to specific individuals in your customer email database.

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  • 5 Tips To Increase Your Website Traffic During The Holidays

    The holiday advertising season is upon us!  While it’s true that online marketing and advertising is a holistic pursuit, there are a combination of platforms that need to be utilized in each area of your marketing funnel to effectively drive traffic to your website.  

    Regardless of size, the biggest issue online retailers face is getting customers to their website.  That’s because, without an initial flow of qualified prospects, customer conversion and customer retention are not possible.

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  • Can’t Miss Q4 Marketing Events

    Can you believe it?  Another year is almost in the books!  We know you worked hard the last nine months, so let’s all make sure we finish the year on a strong note.  

    As you can probably imagine, Q4 is the biggest spending time of the year for eCommerce shops.  In fact, last year online retailers saw just about $90 billion in revenue generated in the United States!  Further, historically, apparel shops have seen 22% of their annual revenue come in during the months of November and December.  And, it’s no surprise that electronics and appliances go fast during the cooler months as well.  

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  • 7 Interview Questions For Freelance Writers

    As 2016 winds down, we’ve seen an intense turn towards content marketing and an increase of content creators.  In fact, 60% of marketers created at least one piece of content each day.  And, more importantly, 78% of customers will trust your brand more if you create customized content.  Add that to the fact that content marketing will aid in customer retention, boost SEO, and establish your site as an authority in your respective eCommerce space, it’s really a no-brainer.

    Now comes the tricky part: time.  Most small and medium sized business owners don’t have the time or experience to undertake blogging, but they still recognize that it is immensely important.

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