Bounce rates can be a great indication of the quality of your traffic and the effectiveness of your landing pages and content. High bounce rates need to be attacked head on as they are a sign that something isn’t working right on your website.
Depending on who you talk to, bounce rates can be defined differently, but the vast majority consider a “bounce” as anytime a user clicks through to a website and clicks off after viewing only one page. The users can leave for a number reasons, all of which need to be investigated. Average bounce rates across websites are about 49%. That being said, the bounce rate that you should shoot for if you are an eCommerce site should be lower as you are selling products not exchanging ideas (like on news sites) — every visit has a dollar sign on it. Shoot to land between the 10-40% range, obviously the lower the better.Read More
Instagram keeps growing. Right now, the platform boasts 400 million active monthly users who share 80 million photos per day. Pretty mind blowing, right? Although statistics alone can’t exactly explain the phenomenon, we can hypothesize that the idea of sharing images and glimpses into our day with other users is one of the most powerful forms of advertising in itself.
As smaller online retailers, it’s easy to see the successes that larger companies have enjoyed on the platform, but with so much noise from the giants, it can be hard to really refine a marketing strategy.Read More
Your ad creative may be the first time a customer interacts with your brand. It’s important to use these opportunities to make a lasting impression. Everybody is different but there are some strategies you can use to help your ads stand out from the rest.
Here are 10 tips for designing banner ads that drive sales.Read More
How many compliments did you get on your shirt today? How many compliments did you get on your shirt yesterday? What was different about the two shirts in question? Welcome to the world of A/B testing. It’s simpler than you may expect and an incredibly powerful tool to improve your store’s performance.
Of course, the aforementioned analogy is an exaggerated example, but in it’s simplest form, A/B testing compares the engagement from two different variables when all else is equal. Think of the comparison less as apples to oranges and more as Granny Smith to Macintosh.Read More
Advertising is part art and part science. If you’re looking to boost your advertising campaign performance, look to your creative first. Your ad creative is often times the first instance new customers interact with your brand. Spending a bit of extra time fine tuning your ads can have a dramatic impact on your overall performance. It’s no secret that the internet runs on advertisements and with 3.4 billion people constantly browsing the web in 2016, we have a unique opportunity to impress an even larger audience than ever before!
While many online businesses don’t have in-house designers, there are a few easy steps you can take to increase the performance of your ads. Time to get inspired!Read More
Get ready. The Summer Olympics in Rio are almost here! 2016 will see many familiar faces and also a very promising new class of athletes. In addition to the exciting sporting events taking place, the International Olympic Committee (IOC) has loosened its Ad Blackout policies. What this means is you’ll likely see an increase in advertisements and branding from unofficial Olympic sponsors than from years past, and, in general, a lot more advertising!
As the summer games only happen once every four years, they provide a unique platform to launch online marketing initiatives that, in past years, would have only been relevant to TV audiences.Read More
Time to look ahead again. It’s hard to believe that fall is starting next month and Back to School shopping will be in full swing these first few weeks of August. As students and parents gear up for the semester, and fall shoppers look to update their wardrobe for the cooler months ahead, marketing around the last days of summer will prove invaluable to your online business. By the way, consumers in the US are expected to spend $68 billion this year on back to school shopping, which is only second to holiday spending in winter.
Your online store can benefit greatly by building brand awareness momentum leading into the holiday shopping season in Q4.Read More