• Compressing Photoshop Files for Advertising

    Whether you’re updating your website, finessing an Instagram post or creating an ad – chances are, you’re using Adobe Photoshop. 

    Here’s a quick guide to compressing images to 40kb while retaining quality: 

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  • Effective and Automated Marketing

    Online advertising is encased in a web of mystery that is infuriating, complicated or requires a computer science degree. 

    However, measuring effectiveness of marketing and advertising is a necessity. If you don’t know what’s performing, there’s no way to effectively increase performance. 

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  • The Attention Economy

    The economics of any particular business is something that is discussed constantly. For our clients, this often means the quantification of things like “Cost of Goods Sold”, “Conversion Rate” or “Cash Flow.” At the most basic level though, everyone knows that economics boil down to supply and demand. What we tend to forget, however, is that the internet has created scarcity of a commodity that is almost always excluded when we create our spreadsheets: Attention. 

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